Travelers’ Favorites
2026
See the winners
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Weekend trip or big adventure—there are some essentials that make the packing list every single time. This is our second annual Travelers’ Favorites: the brands our travelers trust for every part of their trips.
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0
Red Rooster
0
0
0
0
0
72
Zara
72
0
0
0
42
0
Wendy's
0
0
0
0
0
19
JBL
19
38
42
37
17
0
Dr. Pepper (Regular/Diet/Zero)
0
42
0
0
0
0
Modelo
0
0
0
0
0
0
Yves Saint Laurent Beaute
0
0
0
0
0
0
Belin (TUC)
0
0
0
0
0
0
Quavers
0
0
0
0
0
0
Ricard
0
0
0
0
0
0
Le Tanneur
0
0
0
0
0
48
Bebe Confort
48
0
0
0
6
95
Smartwater
95
39
0
0
0
0
Aveeno
0
49
0
0
0
0
Capital One
0
44
0
0
0
0
Smartwool
0
0
0
0
0
0
Audiotechnica
0
0
0
0
0
0
Celio
0
0
0
0
0
0
Santander
0
0
0
0
0
0
Cheezels
0
0
0
0
0
0
Domino's
0
0
0
0
0
0
Citibank
0
0
0
0
0
0
Gatorade
0
46
0
0
0
0
Jules
0
0
0
0
0
0
Rimowa
0
0
0
0
0
0
Oura
0
0
0
0
0
0
Titos
0
0
0
0
0
40
Evian
40
0
24
0
28
0
Tripp
0
0
32
0
0
0
Sandro
0
0
0
0
0
0
Mountain Equipment
0
0
0
0
0
0
Twisties
0
0
0
0
0
0
BlackWolf
0
0
0
0
0
0
J. Crew
0
0
0
0
0
0
Beaba
0
0
0
0
0
0
Curly
0
0
0
0
0
0
Cartes Bancaires (CB)
0
0
0
0
34
0
NOW
0
0
0
0
0
33
Mamas & Papas
33
0
4
0
0
39
Garmin
39
0
0
0
0
80
M&M
80
33
0
0
0
0
L.L. Bean
0
0
0
0
0
0
Lafuma
0
0
0
0
0
0
Peacock
0
0
0
0
0
0
Grill'd
0
0
0
0
0
0
La Banque Postale
0
0
0
0
0
0
Absolut
0
0
0
0
0
51
Anaconda
51
0
0
12
0
23
Kathmandu
23
0
0
2
0
0
Napoleon Perdis
0
0
0
0
0
90
Evenflo
90
35
0
0
0
0
Lucozade
0
0
0
0
0
0
BN
0
0
0
0
0
0
Quick
0
0
0
0
0
2
Apple Watch
2
3
9
6
14
35
Heineken
35
0
50
0
39
0
Revlon
0
0
0
0
0
0
Lus Minerals
0
0
0
0
0
0
Silvercross
0
0
40
0
0
0
Discover
0
0
0
0
0
0
Hamilton
0
0
0
0
0
8
The North Face
8
2
1
0
36
0
Sonic
0
0
0
0
0
0
Berghaus
0
0
47
0
0
81
Antler
81
0
38
39
0
0
ANZ
0
0
0
0
0
0
Mustela
0
0
0
0
0
3
Visa
3
5
6
7
3
44
Primark
44
0
8
0
0
52
Columbia
52
16
0
0
0
0
Bacardi
0
0
0
0
0
0
R.M Williams
0
0
0
0
0
0
One Planet
0
0
0
0
0
0
LU (Prince / Petit Écolier / Pim's / Mikado)
0
0
0
0
43
96
Commonwealth Bank
96
0
0
26
0
0
Monzo
0
0
0
0
0
83
Lacoste
83
0
0
0
20
0
Away
0
0
0
0
0
0
Apple TV+
0
0
0
0
0
54
Amazon Prime Video
54
41
0
0
0
45
H&M
45
0
0
0
46
0
Phil & Teds
0
0
0
0
0
1
Samsonite
1
1
5
4
13
0
Arc'teryx
0
0
0
0
0
0
Pret a Manger
0
0
0
0
0
0
Urban Decay
0
0
0
0
0
0
Red Castle
0
0
0
0
0
94
Reese's
94
48
0
0
0
0
Mountain Dew
0
0
0
0
0
0
Five Guys
0
0
0
0
0
0
Macpac
0
0
0
48
0
0
Clinique
0
0
0
0
0
34
Lay's
34
18
0
0
27
67
Doritos
67
29
0
0
0
0
Ergobaby
0
0
0
0
0
0
Nude by Nature
0
0
0
27
0
0
Black Diamond
0
0
0
0
0
0
Bombay Sapphire
0
0
0
0
0
0
Jim Beam
0
0
0
0
0
0
Geox
0
0
0
0
0
0
Credit Agricole
0
0
0
0
0
0
Lloyds
0
0
0
0
0
0
Brioche Doree
0
0
0
0
0
0
Maclaren
0
0
0
0
0
41
Fisher Price
41
12
0
0
0
0
Fanta (Regular/Diet/Zero)
0
0
49
0
0
32
L'Oreal Paris
32
50
0
0
15
0
Nando's
0
0
0
0
0
46
La Roche Posay
46
0
0
46
41
0
Converse
0
0
0
0
0
25
Levi's
25
6
35
0
0
0
Carl Friedrik
0
0
0
0
0
0
Benefit
0
0
0
0
0
0
Peroni
0
0
46
0
0
0
Victoria Bitter
0
0
0
0
0
0
Maje
0
0
0
0
0
0
Bare Minerals
0
0
0
0
0
0
Google (wearables)
0
0
0
0
0
0
Vichy
0
0
0
0
0
0
Australis
0
0
0
0
0
0
Aquafina
0
0
0
0
0
0
Blue Lizard
0
0
0
0
0
0
Jabra
0
0
0
0
0
0
Perrier
0
0
0
0
0
0
KitKat
0
0
33
0
0
0
Bioderma
0
0
0
0
0
0
Polar
0
0
0
0
0
12
Nivea
12
0
2
0
9
6
Apple (headphones)
6
13
12
13
12
0
Salomon
0
0
0
0
0
0
Glassons
0
0
0
0
0
0
Huawei
0
0
0
0
0
0
Credit Mutuel
0
0
0
0
0
5
Nike
5
4
11
9
5
0
Eucerin
0
0
0
0
0
0
Craghoppers
0
0
0
0
0
99
Delsey Paris
99
0
0
0
37
0
Caudalie
0
0
0
0
0
0
Vuori
0
0
0
0
0
87
Sephora Collection
87
0
0
0
25
0
In-N-Out
0
0
0
0
0
0
Nuxe
0
0
0
0
0
0
Devialet
0
0
0
0
0
88
Avene
88
0
0
0
26
0
Asics
0
0
0
0
0
0
Galaxy
0
0
0
0
0
0
Sea to Summit
0
0
0
0
0
0
Popeye's
0
0
0
0
0
86
Uniqlo
86
0
0
30
0
0
Charlotte Tilbury
0
0
0
0
0
0
Guzman y Gomez
0
0
0
0
0
0
Rab
0
0
0
0
0
36
Pepsi (Regular/Diet/Zero)
36
45
31
42
0
37
Walkers
37
0
7
0
0
0
Old Navy
0
43
0
0
0
82
Chicco
82
0
0
0
19
0
Mountain Designs
0
0
0
0
0
0
Bundaberg
0
0
0
0
0
0
Milka
0
0
0
0
0
0
Kipling
0
0
0
0
0
0
Stan
0
0
0
0
0
0
Coors
0
0
0
0
0
13
Sony (headphones)
13
27
21
21
23
0
New Look
0
0
0
0
0
0
Estee Lauder
0
0
0
0
0
0
Mr Kipling
0
0
0
0
0
0
Maker's Mark
0
0
0
0
0
0
Huawei (wearables)
0
0
0
0
0
0
BPCE (Banque Populaire / Caisse d'Épargne)
0
0
0
0
0
0
Piz Buin
0
0
0
0
0
65
Beats by Dre
65
47
0
0
0
0
Cybex
0
0
0
0
0
50
Subway
50
0
0
34
0
0
Sprite (Regular/Zero)
0
0
0
0
0
93
Hershey's
93
0
0
0
0
0
Kinder
0
0
0
0
44
0
Sennheiser
0
0
0
0
0
0
SunBum
0
0
0
0
0
71
Cadbury
71
0
22
0
0
64
Carter's
64
24
0
0
0
14
Spotify
14
37
17
11
40
0
Westpac
0
0
0
0
0
15
Maybelline
15
32
0
3
21
66
American Tourister
66
0
0
31
0
0
Budweiser
0
0
0
0
0
0
Veja
0
0
0
0
0
0
Foxtel NOW
0
0
0
0
0
0
Monster Munch
0
0
0
0
0
0
NAB
0
0
0
0
0
0
Disney+
0
0
0
0
0
0
Kind Bar
0
0
0
0
0
59
Steelcraft
59
0
0
15
0
0
Camaïeu
0
0
0
0
0
0
Uncle Toby's
0
0
0
0
0
0
Chanel
0
0
0
0
0
0
The Kooples
0
0
0
0
0
0
Mountain Hardwear
0
0
0
0
0
0
Lipault
0
0
0
0
0
56
Rimmel London
56
0
15
0
0
100
Kiabi
100
0
0
0
32
0
Monster
0
0
0
0
0
0
Kronenbourg 1664
0
0
0
0
0
0
Kiprun
0
0
0
0
0
0
WHOOP
0
0
0
0
0
7
Netflix
7
11
10
14
8
22
Fitbit
22
28
29
0
0
0
Briggs & Riley
0
0
0
0
0
0
Uppababy
0
0
0
0
0
0
Inika Organic
0
0
0
0
0
69
Corona
69
0
0
0
0
0
Crumpler
0
0
0
0
0
97
Red Rock Deli
97
0
0
28
0
4
McDonald's
4
9
3
5
11
0
Vans
0
0
0
0
0
0
Lululemon
0
0
0
0
0
0
Zorali
0
0
0
0
0
0
Country Road
0
0
0
35
0
53
No7
53
0
14
0
0
0
Calpak
0
0
0
0
0
0
Hoka
0
0
0
0
0
0
Xiaomi (wearables)
0
0
0
0
0
73
Covergirl
73
26
0
0
0
0
Nature Valley
0
0
0
0
0
0
River Island
0
0
0
0
0
24
Cristaline
24
0
0
0
4
0
Deezer
0
0
0
0
0
0
Petit Bateau
0
0
0
0
0
0
Côte d'Or
0
0
0
0
0
0
Chase
0
0
0
0
0
11
Samsung Watch
11
36
23
22
24
0
Cool Ridge
0
0
0
49
0
57
Mount Franklin
57
0
0
16
0
0
Cotopaxi
0
0
0
0
0
0
Bang & Olufsen
0
0
0
0
0
27
Skechers
27
19
19
0
0
0
ITVX
0
0
0
0
0
68
Greggs
68
0
20
0
0
0
Make Up For Ever
0
0
0
0
0
0
Blundstone
0
0
0
0
0
0
Abercrombie & Fitch
0
0
0
0
0
55
MAC / MAC Cosmetics
55
0
45
41
0
0
Biore
0
0
0
0
0
91
Cotton On
91
0
0
23
0
0
McCoy's
0
0
0
0
0
0
Hulu
0
0
0
0
0
0
Petzl
0
0
0
0
0
0
Paul
0
0
0
0
30
20
Cancer Council
20
0
0
1
0
77
Bugaboo
77
0
0
25
0
0
Carman's
0
0
0
0
0
0
Schweppes (Regular/Diet/Zero)
0
0
0
0
0
0
Bobbi Brown
0
0
0
0
0
75
YETI
75
21
0
0
0
30
Eastpak
30
0
0
0
7
0
Carlton Draught
0
0
0
0
0
26
Jack Daniel's
26
0
0
43
0
0
iCandy
0
0
0
0
0
0
Eye of Horus
0
0
0
0
0
85
Boots
85
0
27
0
0
17
Adidas
17
0
25
24
10
0
Louis Vuitton
0
0
0
0
0
0
Barclays
0
0
37
0
0
0
Snowys Outdoor
0
0
0
0
0
98
Arnott's
98
0
0
32
0
0
Oasis
0
0
0
0
0
0
O'Tacos
0
0
0
0
0
0
Bondi Sands
0
0
0
0
0
76
Under Armour
76
30
0
0
0
0
Kookai
0
0
0
0
0
0
Binge
0
0
0
0
0
0
Birkenstock
0
0
0
0
0
70
Quechua
70
0
0
0
1
0
Crocs
0
0
0
0
0
89
Joie
89
0
0
0
0
0
Hungry Jack's
0
0
0
33
0
61
Coppertone
61
15
0
0
0
0
Travelpro
0
0
0
0
0
0
Doona
0
0
0
0
0
0
Pump
0
0
0
44
0
0
Skittles
0
0
0
0
0
28
Burger King
28
31
48
0
18
0
Paddy Pallin
0
0
0
0
0
0
Gap
0
0
0
0
0
0
Jack Wolfskin
0
0
0
0
0
47
Haribo
47
0
28
0
31
0
Great Northern
0
0
0
0
0
43
Pringles
43
40
0
36
48
0
Lancôme
0
0
0
0
0
0
Oreo
0
0
0
0
0
0
Shein
0
0
0
0
0
0
Tesco Bank
0
0
0
0
0
0
Withings
0
0
0
0
0
0
NYX
0
0
0
0
0
0
Sezane
0
0
0
0
0
0
Nuna
0
0
0
0
0
0
BNP Paribas
0
0
0
0
0
0
Supergoop!
0
0
0
0
0
0
Tim Tam
0
0
0
38
0
0
Mango
0
0
0
0
0
0
Pelforth
0
0
0
0
0
0
Britax
0
0
0
0
0
0
Asos
0
0
0
0
0
16
Bose
16
10
34
29
38
0
Taco Bell
0
0
0
0
0
0
Babyzen
0
0
0
0
0
0
Dasani
0
0
0
0
0
0
Badoit
0
0
0
0
0
0
Ultrasun
0
0
0
0
0
0
Altruist
0
0
0
0
0
84
Highland Spring
84
0
26
0
0
0
LEON
0
0
0
0
0
0
Leffe
0
0
0
0
33
0
Ritz
0
0
0
0
0
0
PizzaExpress
0
0
0
0
0
0
Get 27
0
0
0
0
0
0
Super Dry
0
0
0
0
0
0
Bret's
0
0
0
0
50
9
YouTube
9
7
16
10
16
49
Neutrogena
49
20
0
47
0
0
ChipsAhoy
0
0
0
0
0
0
Pastis 51
0
0
0
0
0
0
Ultra Violette
0
0
0
0
0
0
American Express
0
0
0
0
0
0
Powerade
0
0
0
0
0
0
HBO Max
0
0
0
0
0
60
Allen's
60
0
0
17
0
0
Gordon's Gin
0
0
0
0
0
0
Mixa
0
0
0
0
0
0
Stokke
0
0
0
0
0
0
Bourjois
0
0
0
0
0
18
Mastercard
18
34
18
18
22
0
Orangina
0
0
0
0
0
0
Lindt
0
0
0
0
0
0
Chi Chi
0
0
0
0
0
0
EltaMD
0
0
0
0
0
0
July
0
0
0
0
0
0
BBC iPlayer
0
0
0
0
0
0
Societe Generale
0
0
0
0
0
0
McVitie's
0
0
0
0
0
0
Kettle
0
0
0
0
0
0
Athleta
0
0
0
0
0
0
Aigle
0
0
0
0
0
0
BabyBjorn
0
0
0
0
0
0
Maxi-Cosi
0
0
0
0
45
0
Patron
0
0
0
0
0
0
Red Bull
0
0
0
0
0
38
New Balance
38
0
0
40
0
62
Smith's
62
0
0
20
0
0
Alpkit
0
0
0
0
0
0
PepperidgeFarm
0
0
0
0
0
0
SunSense
0
0
0
0
0
63
Coach
63
17
0
0
0
0
REI
0
0
0
0
0
0
France.tv
0
0
0
0
0
10
Coca-Cola (Regular/Diet/Zero)
10
14
13
8
35
0
Buxton
0
0
41
0
0
58
Garnier Ambre Solaire
58
0
30
0
47
31
Graco
31
8
0
0
0
0
Tumi
0
0
0
0
0
0
NARS
0
0
0
0
0
79
Banana Boat
79
22
0
0
0
0
Patagonia
0
0
0
0
0
0
Monos
0
0
0
0
0
0
Fenty / Fenty Beauty
0
0
0
0
0
0
Brooks
0
0
0
0
0
0
Go Outdoors
0
0
39
0
0
0
Victorinox
0
0
0
0
0
0
Stella Artois
0
0
44
0
0
0
Mountain Buggy
0
0
0
0
0
74
Chick-fil-a
74
23
0
0
0
0
Bonne Maman
0
0
0
0
0
0
Canal+
0
0
0
0
0
0
ON
0
0
0
0
0
0
Valco Baby
0
0
0
0
0
0
Mecca Cosmetica
0
0
0
0
0
0
Johnnie Walker
0
0
0
0
0
42
Smirnoff
42
0
43
45
0
0
Wells Fargo
0
0
0
0
0
0
TF1+
0
0
0
0
0
0
Redsbaby
0
0
0
0
0
21
Decathlon
21
0
0
0
2
0
CeraVe
0
0
0
0
0
0
Gymshark
0
0
0
0
0
0
Cheetos
0
0
0
0
0
0
Reebok
0
0
0
0
0
0
Miller
0
0
0
0
0
0
Millet
0
0
0
0
0
0
NatWest
0
0
0
0
0
78
e.l.f
78
25
0
0
0
0
Apple Music
0
0
0
0
0
0
Natio
0
0
0
0
0
0
Vico
0
0
0
0
0
0
American Eagle
0
0
0
0
0
0
Baby Jogger
0
0
0
50
0
0
Desperados
0
0
0
0
29
0
Bank of America
0
0
0
0
0
0
Promod
0
0
0
0
0
0
Dior
0
0
0
0
0
0
Oporto
0
0
0
0
0
92
Swissgear
92
0
0
0
0
0
Volvic
0
0
0
0
49
0
Focal
0
0
0
0
0
0
Puma
0
0
0
0
0
29
KFC
29
0
36
19
0
0
Bensimon
0
0
0
0
0
Browse by demographic
0
Red Rooster
0
0
0
0
37
Zara
37
52
0
0
0
Wendy's
0
0
92
83
13
JBL
13
14
23
58
75
Dr. Pepper (Regular/Diet/Zero)
75
78
0
0
0
Modelo
0
0
0
0
0
Yves Saint Laurent Beaute
0
0
0
0
0
Belin (TUC)
0
0
0
0
0
Quavers
0
0
0
0
0
Ricard
0
0
0
0
0
Le Tanneur
0
0
0
0
57
Bebe Confort
57
65
30
28
0
Smartwater
0
56
0
0
96
Aveeno
96
0
0
0
0
Capital One
0
0
88
0
0
Smartwool
0
0
0
0
0
Audiotechnica
0
0
0
0
0
Celio
0
0
0
0
0
Santander
0
0
0
0
0
Cheezels
0
0
0
0
0
Domino's
0
0
0
0
0
Citibank
0
0
0
0
0
Gatorade
0
90
0
0
0
Jules
0
0
0
0
0
Rimowa
0
0
0
0
0
Oura
0
0
0
0
0
Titos
0
0
0
0
69
Evian
69
43
31
43
0
Tripp
0
0
0
94
0
Sandro
0
0
0
0
0
Mountain Equipment
0
0
0
0
0
Twisties
0
0
0
0
0
BlackWolf
0
0
0
0
0
J. Crew
0
0
0
0
0
Beaba
0
0
0
0
0
Curly
0
0
0
0
77
Cartes Bancaires (CB)
77
0
0
80
0
NOW
0
0
0
0
20
Mamas & Papas
20
37
66
0
0
Garmin
0
54
42
27
0
M&M
0
76
70
69
0
L.L. Bean
0
0
0
0
0
Lafuma
0
0
0
0
0
Peacock
0
0
0
0
0
Grill'd
0
0
0
0
0
La Banque Postale
0
0
0
0
0
Absolut
0
0
0
0
62
Anaconda
62
51
57
66
16
Kathmandu
16
23
24
29
0
Napoleon Perdis
0
0
0
0
67
Evenflo
67
0
78
0
97
Lucozade
97
0
0
0
0
BN
0
0
0
0
0
Quick
0
0
0
0
1
Apple Watch
1
3
4
4
52
Heineken
52
27
55
38
0
Revlon
0
0
0
0
0
Lus Minerals
0
0
0
0
0
Silvercross
0
0
0
0
0
Discover
0
0
0
0
0
Hamilton
0
0
0
0
5
The North Face
5
7
8
17
0
Sonic
0
0
0
0
0
Berghaus
0
0
0
0
99
Antler
99
98
89
52
0
ANZ
0
0
0
0
0
Mustela
0
0
0
0
10
Visa
10
4
2
2
44
Primark
44
47
45
59
90
Columbia
90
55
60
45
0
Bacardi
0
0
0
0
0
R.M Williams
0
0
0
0
0
One Planet
0
0
0
0
0
LU (Prince / Petit Écolier / Pim's / Mikado)
0
0
0
81
39
Commonwealth Bank
39
92
0
0
0
Monzo
0
0
0
0
73
Lacoste
73
0
0
55
0
Away
0
0
0
0
0
Apple TV+
0
0
0
0
0
Amazon Prime Video
0
61
49
50
29
H&M
29
32
58
0
0
Phil & Teds
0
0
0
0
27
Samsonite
27
6
1
1
0
Arc'teryx
0
0
0
0
0
Pret a Manger
0
0
0
0
0
Urban Decay
0
0
0
0
0
Red Castle
0
0
0
0
0
Reese's
0
100
85
87
0
Mountain Dew
0
0
100
0
0
Five Guys
0
0
0
0
0
Macpac
0
0
0
0
0
Clinique
0
0
0
0
38
Lay's
38
36
39
44
79
Doritos
79
48
51
0
0
Ergobaby
0
0
0
0
0
Nude by Nature
0
0
87
86
0
Black Diamond
0
0
0
0
0
Bombay Sapphire
0
0
0
0
0
Jim Beam
0
0
0
0
0
Geox
0
0
0
0
0
Credit Agricole
0
0
0
0
0
Lloyds
0
0
0
0
0
Brioche Doree
0
0
0
0
0
Maclaren
0
0
73
41
50
Fisher Price
50
67
35
9
83
Fanta (Regular/Diet/Zero)
83
0
0
0
71
L'Oreal Paris
71
63
28
24
0
Nando's
0
0
0
0
30
La Roche Posay
30
39
62
72
74
Converse
74
0
0
0
76
Levi's
76
38
21
19
0
Carl Friedrik
0
0
0
0
0
Benefit
0
0
0
0
0
Peroni
0
0
0
0
0
Victoria Bitter
0
0
0
0
0
Maje
0
0
0
0
0
Bare Minerals
0
0
0
0
0
Google (wearables)
0
0
0
0
0
Vichy
0
0
0
0
0
Australis
0
0
0
0
0
Aquafina
0
0
0
0
0
Blue Lizard
0
0
0
0
0
Jabra
0
0
0
0
0
Perrier
0
0
0
97
87
KitKat
87
0
0
85
0
Bioderma
0
0
0
0
0
Polar
0
0
0
0
11
Nivea
11
12
13
20
2
Apple (headphones)
2
9
14
11
0
Salomon
0
0
0
0
0
Glassons
0
0
0
0
0
Huawei
0
0
0
0
0
Credit Mutuel
0
0
0
0
3
Nike
3
1
5
21
0
Eucerin
0
0
0
0
0
Craghoppers
0
0
0
0
0
Delsey Paris
0
0
90
34
0
Caudalie
0
0
0
0
0
Vuori
0
0
0
0
49
Sephora Collection
49
77
0
100
0
In-N-Out
0
0
0
0
0
Nuxe
0
0
0
0
0
Devialet
0
0
0
0
86
Avene
86
0
86
64
0
Asics
0
0
81
0
0
Galaxy
0
0
0
0
0
Sea to Summit
0
0
0
0
0
Popeye's
0
0
0
0
45
Uniqlo
45
73
0
0
35
Charlotte Tilbury
35
0
0
0
98
Guzman y Gomez
98
0
0
0
0
Rab
0
0
0
0
59
Pepsi (Regular/Diet/Zero)
59
40
33
36
46
Walkers
46
44
34
39
0
Old Navy
0
93
96
95
0
Chicco
0
87
59
0
0
Mountain Designs
0
0
0
0
0
Bundaberg
0
0
0
0
0
Milka
0
0
0
0
0
Kipling
0
0
0
0
0
Stan
0
0
0
0
0
Coors
0
0
0
0
26
Sony (headphones)
26
16
10
7
0
New Look
0
0
0
0
0
Estee Lauder
0
0
0
0
0
Mr Kipling
0
0
0
0
0
Maker's Mark
0
0
0
0
0
Huawei (wearables)
0
0
0
0
0
BPCE (Banque Populaire / Caisse d'Épargne)
0
0
0
0
0
Piz Buin
0
0
0
0
66
Beats by Dre
66
30
63
0
0
Cybex
0
0
0
0
72
Subway
72
50
68
32
0
Sprite (Regular/Zero)
0
0
0
0
0
Hershey's
0
0
0
68
51
Kinder
51
95
0
0
0
Sennheiser
0
0
0
0
0
SunBum
0
0
0
0
61
Cadbury
61
59
83
75
85
Carter's
85
68
76
67
6
Spotify
6
15
17
30
0
Westpac
0
0
0
0
14
Maybelline
14
13
18
15
93
American Tourister
93
71
82
46
0
Budweiser
0
0
0
0
0
Veja
0
0
0
0
0
Foxtel NOW
0
0
0
0
0
Monster Munch
0
0
0
0
0
NAB
0
0
0
0
0
Disney+
0
79
0
0
0
Kind Bar
0
0
0
0
0
Steelcraft
0
70
29
40
0
Camaïeu
0
0
0
0
0
Uncle Toby's
0
0
0
0
0
Chanel
0
0
0
0
0
The Kooples
0
0
0
0
0
Mountain Hardwear
0
0
0
0
0
Lipault
0
0
0
0
95
Rimmel London
95
66
41
61
0
Kiabi
0
0
0
76
0
Monster
0
0
0
0
0
Kronenbourg 1664
0
0
0
0
0
Kiprun
0
0
0
0
0
WHOOP
0
0
0
0
7
Netflix
7
5
6
6
48
Fitbit
48
19
20
26
0
Briggs & Riley
0
0
0
0
0
Uppababy
0
0
0
0
0
Inika Organic
0
0
0
0
53
Corona
53
49
65
0
0
Crumpler
0
0
0
98
54
Red Rock Deli
54
88
0
0
4
McDonald's
4
2
3
8
0
Vans
0
0
0
0
0
Lululemon
0
0
0
0
0
Zorali
0
0
0
0
0
Country Road
0
0
0
99
0
No7
0
89
36
33
0
Calpak
0
0
0
0
0
Hoka
0
0
0
0
0
Xiaomi (wearables)
0
0
0
0
0
Covergirl
0
96
47
54
0
Nature Valley
0
0
0
0
0
River Island
0
0
0
0
22
Cristaline
22
35
26
18
0
Deezer
0
0
0
0
0
Petit Bateau
0
0
0
0
0
Côte d'Or
0
0
0
0
91
Chase
91
0
0
0
24
Samsung Watch
24
11
9
12
0
Cool Ridge
0
0
0
93
100
Mount Franklin
100
86
43
42
0
Cotopaxi
0
0
0
0
0
Bang & Olufsen
0
0
0
0
0
Skechers
0
97
25
5
0
ITVX
0
0
0
0
0
Greggs
0
91
61
49
0
Make Up For Ever
0
0
0
0
0
Blundstone
0
0
0
0
0
Abercrombie & Fitch
0
0
0
0
36
MAC / MAC Cosmetics
36
42
69
0
0
Biore
0
0
0
0
47
Cotton On
47
85
0
0
0
McCoy's
0
0
0
0
0
Hulu
0
0
0
0
0
Petzl
0
0
0
0
0
Paul
0
0
97
31
21
Cancer Council
21
22
19
22
31
Bugaboo
31
84
0
0
0
Carman's
0
0
0
0
0
Schweppes (Regular/Diet/Zero)
0
0
0
0
0
Bobbi Brown
0
0
0
0
0
YETI
0
80
56
78
12
Eastpak
12
33
54
0
0
Carlton Draught
0
0
0
0
15
Jack Daniel's
15
20
32
96
0
iCandy
0
0
0
0
0
Eye of Horus
0
0
0
0
94
Boots
94
0
95
62
18
Adidas
18
17
16
14
0
Louis Vuitton
0
0
0
0
0
Barclays
0
0
0
0
0
Snowys Outdoor
0
0
0
0
0
Arnott's
0
0
80
84
0
Oasis
0
0
0
0
0
O'Tacos
0
0
0
0
0
Bondi Sands
0
0
0
0
70
Under Armour
70
62
84
82
0
Kookai
0
0
0
0
0
Binge
0
0
0
0
0
Birkenstock
0
0
0
0
56
Quechua
56
0
72
56
0
Crocs
0
0
0
0
60
Joie
60
81
0
0
0
Hungry Jack's
0
0
79
91
0
Coppertone
0
72
40
51
0
Travelpro
0
0
0
0
0
Doona
0
0
0
0
0
Pump
0
0
91
0
0
Skittles
0
0
0
0
25
Burger King
25
29
27
35
0
Paddy Pallin
0
0
0
0
0
Gap
0
0
0
0
0
Jack Wolfskin
0
0
0
0
42
Haribo
42
41
44
73
0
Great Northern
0
0
0
0
32
Pringles
32
34
46
89
0
Lancôme
0
0
0
0
0
Oreo
0
0
0
0
0
Shein
0
0
0
0
0
Tesco Bank
0
0
0
0
0
Withings
0
0
0
0
64
NYX
64
0
0
0
0
Sezane
0
0
0
0
0
Nuna
0
0
0
0
0
BNP Paribas
0
0
0
0
0
Supergoop!
0
0
0
0
0
Tim Tam
0
94
0
0
0
Mango
0
0
0
0
0
Pelforth
0
0
0
0
0
Britax
0
0
0
0
0
Asos
0
0
0
0
65
Bose
65
21
11
3
0
Taco Bell
0
0
0
0
0
Babyzen
0
0
0
0
0
Dasani
0
0
0
90
0
Badoit
0
0
0
0
0
Ultrasun
0
0
0
0
0
Altruist
0
0
0
0
0
Highland Spring
0
0
77
48
0
LEON
0
0
0
0
0
Leffe
0
0
0
65
0
Ritz
0
0
0
0
0
PizzaExpress
0
0
0
0
0
Get 27
0
0
0
0
0
Super Dry
0
0
0
0
89
Bret's
89
0
0
0
8
YouTube
8
8
7
16
55
Neutrogena
55
45
52
57
0
ChipsAhoy
0
0
0
0
0
Pastis 51
0
0
0
0
0
Ultra Violette
0
0
0
0
0
American Express
0
75
0
0
0
Powerade
0
0
0
0
0
HBO Max
0
0
0
0
63
Allen's
63
60
50
74
0
Gordon's Gin
0
0
0
0
80
Mixa
80
0
0
0
0
Stokke
0
0
0
0
0
Bourjois
0
0
0
0
28
Mastercard
28
18
15
10
0
Orangina
0
0
0
0
0
Lindt
0
0
0
0
0
Chi Chi
0
0
0
0
0
EltaMD
0
0
0
0
0
July
0
0
0
0
0
BBC iPlayer
0
0
0
92
0
Societe Generale
0
0
0
0
0
McVitie's
0
0
0
0
0
Kettle
0
0
0
0
0
Athleta
0
0
0
0
0
Aigle
0
0
0
0
0
BabyBjorn
0
0
0
0
0
Maxi-Cosi
0
0
0
77
0
Patron
0
0
0
0
43
Red Bull
43
58
0
0
34
New Balance
34
46
38
60
78
Smith's
78
74
53
63
0
Alpkit
0
0
0
0
0
PepperidgeFarm
0
0
0
0
0
SunSense
0
0
0
0
40
Coach
40
31
74
0
0
REI
0
0
0
0
0
France.tv
0
0
0
0
9
Coca-Cola (Regular/Diet/Zero)
9
10
12
23
0
Buxton
0
0
0
88
0
Garnier Ambre Solaire
0
82
48
37
58
Graco
58
28
64
25
0
Tumi
0
0
0
0
0
NARS
0
0
0
0
92
Banana Boat
92
57
67
0
0
Patagonia
0
99
0
0
0
Monos
0
0
0
0
84
Fenty / Fenty Beauty
84
0
0
0
0
Brooks
0
0
0
0
0
Go Outdoors
0
0
0
0
0
Victorinox
0
0
0
0
0
Stella Artois
0
0
98
0
0
Mountain Buggy
0
0
0
47
81
Chick-fil-a
81
69
75
71
0
Bonne Maman
0
0
0
0
0
Canal+
0
0
0
0
0
ON
0
0
0
0
0
Valco Baby
0
0
0
0
0
Mecca Cosmetica
0
0
0
0
0
Johnnie Walker
0
0
0
0
19
Smirnoff
19
26
71
0
0
Wells Fargo
0
0
0
0
0
TF1+
0
0
0
0
0
Redsbaby
0
0
0
79
17
Decathlon
17
25
22
13
82
CeraVe
82
0
0
0
0
Gymshark
0
0
0
0
68
Cheetos
68
0
93
0
0
Reebok
0
0
0
0
0
Miller
0
0
0
0
0
Millet
0
0
0
0
0
NatWest
0
0
0
0
33
e.l.f
33
64
94
0
0
Apple Music
0
0
0
0
0
Natio
0
0
0
0
0
Vico
0
0
0
0
0
American Eagle
0
0
0
0
0
Baby Jogger
0
0
0
70
88
Desperados
88
83
0
0
0
Bank of America
0
0
0
0
0
Promod
0
0
0
0
0
Dior
0
0
99
0
0
Oporto
0
0
0
0
41
Swissgear
41
53
0
0
0
Volvic
0
0
0
0
0
Focal
0
0
0
0
0
Puma
0
0
0
0
23
KFC
23
24
37
53
0
Bensimon
0
0
0
0
Alcoholic beverages
Wine tastings, distillery tours, cocktail-making classes—on vacation, drinks are an experience all their own. These brands take travelers beyond the glass, to discover, taste, and explore more.
Travelers’ Favorites 2026
1
Jack Daniel's
1
1
5
1
4
1
1
1
3
2
Heineken
2
5
4
7
3
3
3
2
1
3
Smirnoff
3
4
1
2
0
2
2
4
11
4
Corona
4
2
7
5
0
4
4
3
9
5
Leffe
5
0
0
0
2
16
8
8
2
6
Desperados
6
0
0
0
1
5
5
6
17
7
Budweiser
7
3
0
0
0
10
9
7
15
8
Gordon's Gin
8
0
6
8
0
9
10
11
7
9
Stella Artois
9
0
2
0
0
20
17
5
10
10
Peroni
10
0
3
0
0
24
11
9
5
11
Bundaberg
11
0
0
3
0
6
14
15
13
12
Patron
12
6
0
0
0
7
6
18
22
13
Great Northern
13
0
0
4
0
13
12
10
8
14
Absolut
14
9
8
0
9
12
7
12
23
15
Titos
15
7
0
0
0
11
13
14
20
16
Johnnie Walker
16
0
0
6
0
22
18
16
4
17
Bacardi
17
8
10
0
0
8
16
19
21
18
Modelo
18
10
0
0
0
15
15
13
24
19
Maker's Mark
19
11
0
0
0
19
22
17
14
20
Ricard
20
0
0
0
5
23
20
21
12
21
Coors
21
12
0
0
0
14
21
20
18
22
Kronenbourg 1664
22
0
0
0
6
27
26
22
6
23
Miller
23
13
0
0
0
18
23
24
16
24
Jim Beam
24
14
0
0
0
17
19
23
28
25
Carlton Draught
25
0
0
9
0
21
27
28
19
26
Bombay Sapphire
26
0
9
0
0
28
25
25
26
27
Get 27
27
0
0
0
7
25
24
27
30
28
Pastis 51
28
0
0
0
8
30
28
26
27
29
Victoria Bitter
29
0
0
10
0
26
29
29
25
30
Pelforth
30
0
0
0
10
29
30
30
29
Advertiser takeaway
See you at happy hour: Our travelers are 40% more likely (20%) than the average person to have a drink more than once a week.
Beverages
Hydration on a hike, caffeine before a 6 a.m. flight, a cold bev to break up a full day of sightseeing—travelers need drinks that can keep up. These brands fuel every stop along the way.
Travelers’ Favorites 2026
1
Coca-Cola (Regular/Diet/Zero)
1
1
1
1
3
1
1
1
2
2
Cristaline
2
0
0
0
1
2
2
2
1
3
Pepsi (Regular/Diet/Zero)
3
4
4
3
0
4
3
4
3
4
Evian
4
0
2
0
2
5
4
3
4
5
Mount Franklin
5
0
0
2
0
10
9
5
5
6
Highland Spring
6
0
3
0
0
16
11
6
6
7
Smartwater
7
2
0
0
0
11
6
10
17
8
Dr. Pepper (Regular/Diet/Zero)
8
3
9
0
0
6
7
11
21
9
Red Bull
9
10
0
6
10
3
5
24
26
10
Gatorade
10
5
11
10
0
9
8
18
18
11
Pump
11
0
0
4
0
17
13
7
14
12
Aquafina
12
6
0
0
0
18
15
16
13
13
Volvic
13
0
0
0
4
20
18
12
11
14
Fanta (Regular/Diet/Zero)
14
0
7
9
0
7
16
19
16
15
Sprite (Regular/Zero)
15
8
0
8
0
15
14
14
15
16
Cool Ridge
16
0
0
5
0
19
22
13
9
17
Buxton
17
0
5
0
0
23
21
15
7
18
Perrier
18
0
0
0
5
25
23
9
10
19
Mountain Dew
19
7
0
0
0
22
10
8
22
20
Dasani
20
9
0
0
0
26
25
17
8
21
Lucozade
21
0
6
0
0
8
12
22
24
22
Powerade
22
11
10
7
0
14
19
20
23
23
Badoit
23
0
0
0
6
27
26
21
12
24
Oasis
24
0
0
0
7
12
20
26
25
25
Monster
25
12
0
11
0
13
17
27
27
26
Schweppes (Regular/Diet/Zero)
26
0
8
0
9
24
27
23
19
27
Orangina
27
0
0
0
8
21
24
25
20
Advertiser takeaway
The more bubbles, the better. Some 83% of Tripadvisor travelers consume soft drinks at least once a month, and they’re 39% more likely (48%) than the average internet user to consume bottled sparkling water at least once a month.
Apparel
Vacation packing is a true art. You need clothes that are comfortable to wear for that long-haul flight, ready for a night out, and flexible enough for whatever the weather has in store. These brands help travelers pack light while looking good.
Travelers’ Favorites 2026
1
Levi's
1
1
2
0
0
7
2
1
1
2
H&M
2
7
3
4
4
1
1
3
7
3
Primark
3
0
1
0
0
4
3
2
3
4
Zara
4
0
4
6
3
2
4
9
9
5
Under Armour
5
2
0
0
0
8
5
4
5
6
Lacoste
6
0
0
0
1
6
9
8
2
7
Uniqlo
7
0
6
2
7
3
6
7
12
8
Cotton On
8
0
0
1
0
5
7
10
11
9
Kiabi
9
0
0
0
2
10
10
6
4
10
Old Navy
10
3
0
0
0
13
8
5
8
11
Country Road
11
0
0
3
0
15
12
11
6
12
American Eagle
12
4
0
0
0
11
13
12
15
13
Gap
13
5
0
0
0
9
14
13
16
14
Lululemon
14
6
0
7
0
12
11
18
24
15
Celio
15
0
0
0
5
19
19
14
13
16
Shein
16
0
0
5
0
14
15
25
23
17
L.L. Bean
17
8
0
0
0
23
20
22
10
18
Super Dry
18
0
7
0
0
18
18
15
21
19
Jules
19
0
0
0
6
26
23
17
14
20
New Look
20
0
5
0
0
16
16
19
30
21
J. Crew
21
9
0
0
0
22
25
16
18
22
River Island
22
0
8
0
0
21
17
23
26
23
Athleta
23
10
0
0
0
24
22
20
27
24
Camaïeu
24
0
0
0
8
34
26
21
17
25
Promod
25
0
0
0
9
31
24
24
19
26
Vuori
26
11
0
0
0
25
27
26
22
27
Glassons
27
0
0
8
0
17
36
33
20
28
Gymshark
28
0
9
0
0
20
21
31
37
29
Asos
29
0
0
9
0
30
28
30
25
30
Petit Bateau
30
0
0
0
10
33
29
27
29
31
Abercrombie & Fitch
31
0
11
0
0
27
34
28
33
32
Mango
32
0
10
0
0
29
30
29
36
33
Kookai
33
0
0
10
0
28
37
35
28
34
The Kooples
34
0
0
0
11
32
32
34
35
35
Sandro
35
0
0
0
12
36
35
32
31
36
Sezane
36
0
0
0
13
35
31
36
34
37
Maje
37
0
0
0
14
37
33
37
32
Advertiser takeaway
Vacay ‘fits matter. Tripadvisor travelers are 39% more likely (25%) than the average person to be fashion-conscious. And they’re ready to open their wallets for new looks: 91% of them are more likely (14%) than average to have purchased new clothes in the last month.
Financial services
Whether it’s earning miles towards the next flight or squeezing in a little R&R at the airport lounge, the right card does more than just pay the bill. These brands help travelers save on fees, rack up perks, and even fund their next adventure.
Travelers’ Favorites 2026
1
Visa
1
1
1
1
1
1
1
1
1
2
Mastercard
2
2
2
2
2
2
2
2
2
3
Cartes Bancaires (CB)
3
0
0
0
3
4
5
4
3
4
Commonwealth Bank
4
0
0
3
0
3
4
5
7
5
Capital One
5
3
0
0
0
7
6
3
4
6
Chase
6
4
0
0
0
5
7
8
5
7
American Express
7
5
6
7
10
6
3
6
9
8
Barclays
8
0
3
0
0
10
8
7
6
9
Bank of America
9
6
0
0
0
9
10
10
19
10
Lloyds
10
0
4
0
0
12
11
13
13
11
Monzo
11
0
5
0
0
8
9
23
26
12
Westpac
12
0
0
4
0
15
14
11
8
13
Credit Agricole
13
0
0
0
4
13
17
9
11
14
NAB
14
0
0
5
0
14
13
18
10
15
Discover
15
7
0
0
0
17
12
12
16
16
ANZ
16
0
0
6
0
11
18
16
18
17
Wells Fargo
17
8
0
0
0
20
15
17
14
18
Santander
18
0
7
0
0
18
19
14
17
19
La Banque Postale
19
0
0
0
5
22
20
19
12
20
BPCE (Banque Populaire / Caisse d'Épargne)
20
0
0
0
6
21
21
15
15
21
NatWest
21
0
8
0
0
19
16
22
23
22
Credit Mutuel
22
0
0
0
7
16
23
21
21
23
Citibank
23
9
0
0
0
23
22
20
20
24
Tesco Bank
24
0
9
0
0
26
24
24
22
25
Societe Generale
25
0
0
0
8
24
26
25
24
26
BNP Paribas
26
0
0
0
9
25
25
26
25
Advertiser takeaway
Points-maxxing is in. Tripadvisor travelers are 64% more likely (48%) than average to pay for international vacation expenses with a credit card.
Fast food
For long road trips or a quick energy boost between sights, fast food is a no-brainer: zero wait time, zero complicated menus, and zero surprises. These brands keep travelers fueled up around the globe.
Travelers’ Favorites 2026
1
McDonald's
1
1
1
1
1
1
1
1
1
2
Burger King
2
3
4
0
2
3
3
2
4
3
KFC
3
7
3
2
4
2
2
3
6
4
Subway
4
5
5
3
7
4
4
5
3
5
Greggs
5
0
2
0
0
7
6
4
5
6
Chick-fil-a
6
2
0
0
0
5
5
6
7
7
Paul
7
0
0
0
3
18
15
9
2
8
Hungry Jack's
8
0
0
4
0
9
7
7
9
9
Wendy's
9
4
0
0
0
8
9
8
8
10
Taco Bell
10
6
0
0
0
10
8
10
10
11
In-N-Out
11
8
0
0
0
11
10
16
15
12
Popeye's
12
10
0
0
0
13
12
12
17
13
Brioche Doree
13
0
0
0
5
23
21
14
11
14
Sonic
14
11
0
0
0
17
19
13
13
15
Grill'd
15
0
0
5
0
15
16
15
16
16
Guzman y Gomez
16
0
0
6
0
6
20
20
18
17
Pret a Manger
17
0
6
0
0
24
17
11
14
18
Five Guys
18
9
9
0
10
12
14
18
20
19
Red Rooster
19
0
0
7
0
20
18
17
12
20
Nando's
20
0
7
8
0
16
13
21
23
21
Quick
21
0
0
0
6
19
11
19
22
22
PizzaExpress
22
0
8
0
0
25
22
22
19
23
Oporto
23
0
0
9
0
22
25
23
21
24
O'Tacos
24
0
0
0
8
14
24
26
26
25
Domino's
25
0
0
0
9
21
23
25
24
26
LEON
26
0
10
0
0
26
26
24
25
Advertiser takeaway
Order’s up: Tripadvisor travelers are 37% more likely (68%) than the average to eat fast food at least once a week.
Footwear
Walking tours, beach days, sunrise runs, and nights out on the town—travelers need shoes that can do it all. These brands have them covered and make sure they never have to choose between comfort and style.
Travelers’ Favorites 2026
1
Nike
1
1
1
1
1
1
1
1
3
2
Adidas
2
3
3
2
2
2
2
2
2
3
Skechers
3
2
2
0
0
10
4
3
1
4
New Balance
4
4
4
3
4
3
3
4
4
5
Asics
5
0
9
4
3
6
6
5
7
6
Converse
6
6
8
5
5
4
5
6
9
7
Crocs
7
5
0
0
0
5
8
8
15
8
Vans
8
8
7
8
0
7
7
12
14
9
Reebok
9
7
5
0
0
12
10
7
8
10
Puma
10
0
6
7
0
9
9
11
11
11
Hoka
11
9
12
9
8
8
11
14
10
12
Birkenstock
12
10
10
0
7
11
12
9
12
13
Geox
13
0
0
0
6
18
15
10
5
14
R.M Williams
14
0
0
6
0
16
18
13
6
15
ON
15
12
11
0
0
13
13
16
19
16
Brooks
16
11
0
0
0
15
14
15
16
17
Blundstone
17
0
0
10
0
14
20
18
13
18
Kiprun
18
0
0
0
9
17
19
17
17
19
Bensimon
19
0
0
0
10
19
17
20
18
20
Veja
20
0
0
0
11
20
16
19
20
Advertiser takeaway
Tripadvisor travelers go the extra mile: 31% of them have bought new sneakers in the last month.
Headphones
Travel has a way of getting loud—crowded train stations, overly chatty seatmates, hotel rooms that are just a tad too close to the elevator. These brands cut through the noise, helping travelers hear exactly what they want—and nothing they don't.
Travelers’ Favorites 2026
Advertiser takeaway
We’ll say it: We’re sound snobs. Forty-five percent of our travelers prefer to listen to music with the best possible audio quality.
Kids & baby gear
Having the right gear—and the Goldilocks amount of it: not too much, never too little—can make or break a family vacay. These brands are proven go-tos for kid-approved gear that can withstand long drives, endless flights of stairs, and unexpected layovers.
Travelers’ Favorites 2026
1
Mamas & Papas
1
0
1
0
0
1
2
5
20
2
Graco
2
1
0
0
0
5
1
6
2
3
Fisher Price
3
2
0
0
0
3
4
3
1
4
Bebe Confort
4
0
0
0
1
4
3
2
3
5
Steelcraft
5
0
0
1
0
14
6
1
6
6
Carter's
6
3
0
0
0
8
5
8
7
7
Bugaboo
7
0
6
2
10
2
8
14
12
8
Chicco
8
5
0
0
2
11
9
4
11
9
Joie
9
0
3
4
5
6
7
17
15
10
Evenflo
10
4
0
0
0
7
10
9
17
11
Maclaren
11
0
4
6
0
21
11
7
4
12
Cybex
12
12
7
0
4
10
12
15
13
13
Silvercross
13
0
2
0
0
9
14
10
27
14
Maxi-Cosi
14
0
0
0
3
13
15
13
8
15
Baby Jogger
15
0
0
3
0
15
13
22
9
16
Mountain Buggy
16
0
8
7
0
16
16
25
5
17
Valco Baby
17
0
0
5
0
18
18
12
14
18
iCandy
18
0
5
0
0
12
17
26
26
19
Phil & Teds
19
0
10
8
0
29
19
11
23
20
Redsbaby
20
0
0
9
0
24
21
18
10
21
Uppababy
21
6
0
0
0
17
24
19
25
22
Nuna
22
7
0
0
0
22
23
16
29
23
Babyzen
23
0
9
10
8
25
20
27
16
24
Doona
24
8
0
0
0
23
22
20
22
25
BabyBjorn
25
9
0
0
0
20
25
24
21
26
Ergobaby
26
10
0
0
0
26
26
23
30
27
Britax
27
11
0
0
0
28
27
21
28
28
Beaba
28
0
0
0
6
19
28
28
19
29
Red Castle
29
0
0
0
7
27
29
29
18
30
Stokke
30
0
0
0
9
30
30
30
24
Advertiser takeaway
Families are on Tripadvisor—64% of our travelers have children living in their home—and they’re stocking up. They’re 69% more likely (3%) than the average internet user to have purchased a baby toy in the last month.
Luggage
One thing is true whether you’re gone for a day trip or a two-week getaway: there’s no vacation without luggage. These brands keep stuff organized, protected, and (hopefully) under the weight limit.
Travelers’ Favorites 2026
1
Samsonite
1
1
1
1
2
2
1
1
1
2
Eastpak
2
0
7
0
1
1
3
2
8
3
Coach
3
2
0
0
0
3
2
3
11
4
American Tourister
4
3
0
2
6
5
5
4
3
5
Antler
5
0
3
3
0
6
6
5
4
6
Swissgear
6
4
5
4
0
4
4
8
10
7
Delsey Paris
7
10
0
8
3
9
13
6
2
8
Tripp
8
0
2
0
0
7
9
7
6
9
Travelpro
9
5
0
0
0
8
8
10
16
10
Louis Vuitton
10
0
0
0
4
10
7
17
13
11
Kipling
11
0
4
0
0
16
10
13
15
12
July
12
0
0
6
0
14
18
19
7
13
Victorinox
13
11
8
7
9
13
12
14
14
14
Tumi
14
6
6
0
8
18
11
12
17
15
Rimowa
15
0
0
5
7
11
16
22
9
16
Monos
16
8
0
0
0
12
15
16
23
17
Away
17
7
0
0
0
19
14
9
22
18
Briggs & Riley
18
9
0
0
0
15
17
11
20
19
Crumpler
19
0
0
9
0
17
23
21
5
20
Calpak
20
12
0
0
0
20
19
15
19
21
Carl Friedrik
21
0
9
0
0
21
21
20
18
22
Le Tanneur
22
0
0
0
5
23
22
18
12
23
Lipault
23
0
0
0
10
22
20
23
21
Advertiser takeaway
The hunt for the perfect piece of luggage is on. Tripadvisor travelers are 77% more likely (24%) than the average internet user to have purchased a bag in the last few months.
Makeup
A spritz of setting spray to keep the humidity at bay, a bold lip for a can’t-miss dinner res, a SPF-infused foundation for a day of walking tours: Makeup’s gotta flex to fit the trip. These brands help travelers feel put together, no matter where they land.
Travelers’ Favorites 2026
1
Maybelline
1
3
0
1
2
1
1
1
1
2
L'Oreal Paris
2
4
0
0
1
7
3
2
2
3
MAC / MAC Cosmetics
3
7
3
3
0
4
2
6
9
4
No7
4
0
1
0
0
10
7
3
3
5
Rimmel London
5
0
2
0
0
9
5
4
5
6
Covergirl
6
2
0
0
0
13
8
5
4
7
e.l.f
7
1
0
0
0
3
4
9
16
8
Sephora Collection
8
0
0
0
3
5
6
10
7
9
Charlotte Tilbury
9
0
5
4
10
2
11
15
22
10
Nude by Nature
10
0
0
2
0
14
9
7
6
11
Dior
11
0
4
0
4
11
10
8
10
12
Revlon
12
6
0
0
0
15
13
11
11
13
Clinique
13
5
0
0
0
21
15
12
8
14
Fenty / Fenty Beauty
14
9
7
0
0
8
12
19
30
15
Bare Minerals
15
8
0
0
0
17
16
13
18
16
Estee Lauder
16
10
0
0
0
12
21
18
19
17
NYX
17
0
0
0
5
6
20
22
32
18
Lancôme
18
0
0
0
6
25
22
16
15
19
Bourjois
19
0
0
0
8
26
24
14
17
20
Chanel
20
0
0
0
7
23
18
17
23
21
Yves Saint Laurent Beaute
21
0
0
0
9
20
19
20
25
22
Benefit
22
0
6
0
0
18
14
25
29
23
Australis
23
0
0
5
0
24
26
26
13
24
NARS
24
11
8
0
12
16
17
28
26
25
Urban Decay
25
12
10
0
0
19
25
24
27
26
Make Up For Ever
26
0
0
0
11
22
23
23
28
27
Inika Organic
27
0
0
6
0
27
29
31
14
28
Napoleon Perdis
28
0
0
7
0
29
28
29
24
29
Lus Minerals
29
0
0
8
0
31
30
27
21
30
Bobbi Brown
30
0
9
0
0
28
27
21
31
31
Eye of Horus
31
0
0
9
0
30
31
30
20
32
Chi Chi
32
0
0
10
0
32
32
32
12
Advertiser takeaway
Call it retail therapy, beauty edition: Tripadvisor travelers are 49% more likely (30%) than the average internet user to have purchased makeup or cosmetics in the last month.
Outdoor gear
Whether it’s a serious summit attempt or a backyard campout, having the right gear means one less thing to worry about. These brands have travelers covered from head to toe—rain or shine, on the trail and off.
Travelers’ Favorites 2026
1
The North Face
1
1
1
0
3
1
1
1
2
2
Decathlon
2
0
0
0
1
3
3
2
1
3
Kathmandu
3
0
0
1
0
2
2
3
3
4
Columbia
4
2
4
0
6
6
5
6
4
5
Anaconda
5
0
0
2
0
5
4
4
6
6
Quechua
6
0
9
0
2
4
8
7
5
7
YETI
7
3
0
0
0
7
6
5
7
8
Patagonia
8
4
0
0
8
9
7
10
14
9
Macpac
9
0
0
3
0
8
10
11
11
10
Go Outdoors
10
0
2
0
0
10
9
12
10
11
Berghaus
11
0
3
0
0
13
12
9
8
12
Salomon
12
0
0
0
4
16
14
8
9
13
REI
13
5
0
0
0
11
11
13
13
14
Lafuma
14
0
0
0
5
32
21
14
15
15
Arc'teryx
15
6
0
0
0
14
16
19
28
16
Aigle
16
0
0
0
7
29
24
15
16
17
Mountain Designs
17
0
0
5
0
22
17
18
19
18
BlackWolf
18
0
0
4
0
27
13
16
26
19
Smartwool
19
7
0
0
0
20
20
20
20
20
Rab
20
0
5
0
0
15
23
27
18
21
Mountain Hardwear
21
8
0
0
0
19
18
28
21
22
Snowys Outdoor
22
0
0
6
0
23
15
30
25
23
Craghoppers
23
0
6
0
0
24
30
31
12
24
Sea to Summit
24
0
0
7
0
28
22
23
22
25
Mountain Equipment
25
0
7
0
0
12
27
33
30
26
Zorali
26
0
0
8
0
33
25
17
23
27
Millet
27
0
0
0
9
25
32
24
17
28
Jack Wolfskin
28
0
8
0
0
17
28
25
27
29
Black Diamond
29
9
0
0
0
18
29
26
24
30
Paddy Pallin
30
0
0
9
0
31
19
21
33
31
Cotopaxi
31
10
0
0
0
21
31
22
29
32
One Planet
32
0
0
10
0
30
26
29
31
33
Petzl
33
0
0
0
10
34
34
32
32
34
Alpkit
34
0
10
0
0
26
33
34
34
Advertiser takeaway
Adventure’s calling: Nearly 50% of our travelers (48%) are interested in outdoorsy activities like camping and hiking.
Snacks
The pre-flight snack run. The backseat must-haves. The “just in case” granola bar. Travel snacking is basically its own sport. These brands keep travelers fueled for days stacked with activities, chill drives, and everything in between.
Travelers’ Favorites 2026
1
Lay's
1
1
0
0
1
2
2
3
1
2
Haribo
2
0
3
0
2
3
3
1
3
3
Pringles
3
4
0
5
5
1
1
4
10
4
Walkers
4
0
1
0
0
4
4
2
2
5
Allen's
5
0
0
1
0
7
6
5
6
6
Smith's
6
0
0
2
0
9
8
6
4
7
Cadbury
7
0
2
0
0
8
7
10
8
8
Doritos
8
2
0
0
0
12
5
7
24
9
M&M
9
3
0
0
0
24
9
9
9
10
Red Rock Deli
10
0
0
3
0
6
10
15
22
11
Arnott's
11
0
0
4
0
16
14
8
14
12
KitKat
12
0
4
0
0
13
15
16
11
13
Reese's
13
5
0
0
0
15
16
11
15
14
Tim Tam
14
0
0
6
0
14
11
20
18
15
Kinder
15
0
0
0
3
5
12
28
33
16
Hershey's
16
6
0
0
0
22
17
22
7
17
Cheetos
17
7
0
0
0
10
20
14
23
18
Kettle
18
0
7
8
0
26
13
17
13
19
LU (Prince / Petit Écolier / Pim's / Mikado)
19
0
0
0
4
21
30
18
5
20
Bret's
20
0
0
0
6
11
21
24
29
21
Oreo
21
8
0
0
0
23
23
19
28
22
Bonne Maman
22
0
0
0
7
28
28
12
16
23
Carman's
23
0
0
7
0
38
19
21
17
24
Kind Bar
24
9
0
0
0
35
24
25
19
25
ChipsAhoy
25
10
0
0
0
18
26
27
30
26
McCoy's
26
0
5
0
0
25
22
26
36
27
Skittles
27
11
0
0
0
17
18
36
39
28
Ritz
28
13
0
0
0
32
29
30
21
29
Nature Valley
29
0
6
0
0
19
27
23
35
30
PepperidgeFarm
30
12
0
0
0
42
35
13
25
31
Lindt
31
0
0
0
8
44
43
33
12
32
BN
32
0
0
0
9
34
38
31
20
33
Twisties
33
0
0
9
0
30
25
37
31
34
Vico
34
0
0
0
10
37
33
29
26
35
Galaxy
35
0
8
0
0
27
32
35
34
36
McVitie's
36
0
9
0
0
20
31
32
38
37
Uncle Toby's
37
0
0
10
0
40
34
34
37
38
Côte d'Or
38
0
0
0
11
45
45
40
27
39
Milka
39
0
0
0
12
31
42
42
32
40
Cheezels
40
0
0
11
0
36
36
38
42
41
Quavers
41
0
10
0
0
29
39
39
44
42
Curly
42
0
0
0
13
33
41
43
41
43
Belin (TUC)
43
0
0
0
14
43
40
41
40
44
Mr Kipling
44
0
11
0
0
39
37
44
43
45
Monster Munch
45
0
0
0
15
41
44
45
45
Advertiser takeaway
It’s always snack time. Eighty-five percent of Tripadvisor travelers have purchased snack foods in the last month—and they’re 58% more likely (13%) than the average internet user to have purchased gluten-free products in the last month, too.
Streaming
Whether it’s a TV binge, a rom-com on repeat, or an eight-hour sleep meditation playlist, streaming offers travelers a mental vacay. These brands deliver all of their faves, at home and on the go.
Travelers’ Favorites 2026
1
Netflix
1
2
1
3
1
2
1
1
1
2
YouTube
2
1
2
1
2
3
2
2
2
3
Spotify
3
3
3
2
3
1
3
3
3
4
Amazon Prime Video
4
4
5
4
4
5
4
4
4
5
Disney+
5
6
6
5
9
4
5
9
11
6
BBC iPlayer
6
0
4
0
0
10
8
5
5
7
Hulu
7
5
0
0
0
8
6
6
15
8
Apple Music
8
7
8
6
10
6
7
10
9
9
Peacock
9
9
0
0
0
9
9
8
14
10
France.tv
10
0
0
0
5
19
14
7
6
11
TF1+
11
0
0
0
8
16
12
11
8
12
Deezer
12
0
0
0
7
7
11
15
16
13
Canal+
13
0
0
0
6
14
17
14
7
14
HBO Max
14
8
0
0
11
11
10
13
19
15
ITVX
15
0
7
0
0
13
13
12
13
16
Stan
16
0
0
7
0
15
16
16
10
17
Apple TV+
17
10
9
8
12
12
15
18
17
18
Foxtel NOW
18
0
0
9
0
20
20
17
12
19
Binge
19
0
0
10
0
17
19
19
18
20
NOW
20
0
10
0
0
18
18
20
20
Advertiser takeaway
Travelers aren’t just watching—their favorite shows are taking them on the road. Tripadvisor users are 48% more likely than the average internet user to report that movies and TV inspire them to travel.
Sunscreen
Nothing ruins a vacation faster than a bad sunburn. These brands offer some serious protection, letting travelers spend less time worrying about their skin and more time exploring—no matter the weather.
Travelers’ Favorites 2026
1
Nivea
1
6
1
0
1
1
1
1
1
2
Cancer Council
2
0
0
1
0
2
2
2
2
3
La Roche Posay
3
8
5
2
3
3
3
6
8
4
Neutrogena
4
2
0
3
0
4
4
5
5
5
Garnier Ambre Solaire
5
0
3
0
4
11
7
4
3
6
Coppertone
6
1
0
0
0
14
6
3
4
7
Banana Boat
7
3
0
0
0
8
5
7
9
8
Boots
8
0
2
0
0
9
8
9
6
9
Avene
9
0
0
0
2
7
11
8
7
10
Aveeno
10
4
0
0
0
10
9
10
11
11
CeraVe
11
5
0
0
0
6
10
11
10
12
Mixa
12
0
0
0
5
5
13
14
13
13
Piz Buin
13
0
4
0
0
21
15
12
12
14
SunBum
14
7
0
0
0
13
14
15
20
15
Bondi Sands
15
0
7
4
0
12
12
16
29
16
Nuxe
16
0
0
0
6
15
17
13
15
17
Bioderma
17
0
0
0
7
16
16
17
14
18
Vichy
18
0
0
0
8
19
22
21
16
19
Ultrasun
19
0
6
0
0
18
29
18
17
20
Caudalie
20
0
0
0
9
17
26
25
18
21
SunSense
21
0
0
5
0
27
20
19
19
22
Supergoop!
22
9
0
0
0
20
18
24
26
23
Hamilton
23
0
0
6
0
31
19
22
22
24
EltaMD
24
11
0
0
0
22
28
27
23
25
Mecca Cosmetica
25
0
0
7
0
28
21
20
24
26
Blue Lizard
26
10
0
10
0
25
27
23
25
27
Natio
27
0
0
8
0
32
24
29
21
28
Ultra Violette
28
0
0
9
0
29
23
26
27
29
Mustela
29
0
0
0
10
26
25
28
28
30
Eucerin
30
0
8
0
0
24
30
30
30
31
Altruist
31
0
9
0
0
30
31
32
32
32
Biore
32
0
10
0
0
23
32
31
31
Advertiser takeaway
It’s SPF or bust. Our travelers are 81% more likely (22%) than the average to have used sunscreen in the last week.
Wearable tech
Consider a smart watch the ultimate travel assistant—it’s keeping the group on schedule, helping fight jet lag, tracking how many steps that walking tour covered, and so much more. These brands keep travelers on the go so they never miss a beat.
Travelers’ Favorites 2026
Advertiser takeaway
Our travelers are already ahead of the curve: They’re 45% more likely (44%) than the average internet user to own a smart watch and 57% more likely (18%) to own a smart wristband. That’s, well, smart.
