@anacE7407BB
@anacE7407BB
@anacE7407BB
@anacE7407BB
Alcoholic beverages
Alcoholic beverages
Alcoholic beverages
Alcoholic beverages
Alcoholic beverages
For many, alcohol makes the fun parts of traveling even more fun—from welcome drinks at the hotel to distillery tours and wine tastings. Lots of travelers partake: they’re 25% more likely than the average person to have a drink at least once a week. And for Tripadvisor travelers, there’s even more potential when looking at specific spirits—47% have vodka at least once a month.
For many, alcohol makes the fun parts of traveling even more fun—from welcome drinks at the hotel to distillery tours and wine tastings. Lots of travelers partake: they’re 25% more likely than the average person to have a drink at least once a week. And for Tripadvisor travelers, there’s even more potential when looking at specific spirits—47% have vodka at least once a month.
For many, alcohol makes the fun parts of traveling even more fun—from welcome drinks at the hotel to distillery tours and wine tastings. Lots of travelers partake: they’re 25% more likely than the average person to have a drink at least once a week. And for Tripadvisor travelers, there’s even more potential when looking at specific spirits—47% have vodka at least once a month.
For many, alcohol makes the fun parts of traveling even more fun—from welcome drinks at the hotel to distillery tours and wine tastings. Lots of travelers partake: they’re 25% more likely than the average person to have a drink at least once a week. And for Tripadvisor travelers, there’s even more potential when looking at specific spirits—47% have vodka at least once a month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Smirnoff
TFI
116
2
.
Jack Daniel's
TFI
108
3
.
Corona
TFI
100
4
.
Heineken
TFI
94
5
.
Johnnie Walker
TFI
77
6
.
Gordon's Gin
TFI
66
7
.
Bacardi
TFI
62
8
.
Peroni
TFI
58
9
.
Patron
TFI
57
10
.
Absolut
TFI
56
11
.
Chivas Regal
TFI
56
12
.
Budweiser
TFI
55
13
.
Stella Artois
TFI
55
14
.
Great Northern
TFI
54
15
.
Hennessy
TFI
53
16
.
Titos
TFI
51
17
.
Modelo
TFI
50
18
.
Bundaberg
TFI
48
19
.
Coors
TFI
46
20
.
Kingfisher
TFI
46
21
.
Miller
TFI
45
22
.
Amstel
TFI
44
23
.
Bombay Sapphire
TFI
43
24
.
Carlton Draught
TFI
42
25
.
Maker's Mark
TFI
42
26
.
Victoria Bitter
TFI
36
1
.
Smirnoff
TFI
116
2
.
Jack Daniel's
TFI
108
3
.
Corona
TFI
100
4
.
Heineken
TFI
94
5
.
Johnnie Walker
TFI
77
6
.
Gordon's Gin
TFI
66
7
.
Bacardi
TFI
62
8
.
Peroni
TFI
58
9
.
Patron
TFI
57
10
.
Absolut
TFI
56
11
.
Chivas Regal
TFI
56
12
.
Budweiser
TFI
55
13
.
Stella Artois
TFI
55
14
.
Great Northern
TFI
54
15
.
Hennessy
TFI
53
16
.
Titos
TFI
51
17
.
Modelo
TFI
50
18
.
Bundaberg
TFI
48
19
.
Coors
TFI
46
20
.
Kingfisher
TFI
46
21
.
Miller
TFI
45
22
.
Amstel
TFI
44
23
.
Bombay Sapphire
TFI
43
24
.
Carlton Draught
TFI
42
25
.
Maker's Mark
TFI
42
26
.
Victoria Bitter
TFI
36
1
.
Smirnoff
TFI
116
2
.
Jack Daniel's
TFI
108
3
.
Corona
TFI
100
4
.
Heineken
TFI
94
5
.
Johnnie Walker
TFI
77
6
.
Gordon's Gin
TFI
66
7
.
Bacardi
TFI
62
8
.
Peroni
TFI
58
9
.
Patron
TFI
57
10
.
Absolut
TFI
56
11
.
Chivas Regal
TFI
56
12
.
Budweiser
TFI
55
13
.
Stella Artois
TFI
55
14
.
Great Northern
TFI
54
15
.
Hennessy
TFI
53
16
.
Titos
TFI
51
17
.
Modelo
TFI
50
18
.
Bundaberg
TFI
48
19
.
Coors
TFI
46
20
.
Kingfisher
TFI
46
21
.
Miller
TFI
45
22
.
Amstel
TFI
44
23
.
Bombay Sapphire
TFI
43
24
.
Carlton Draught
TFI
42
25
.
Maker's Mark
TFI
42
26
.
Victoria Bitter
TFI
36
1
.
Smirnoff
TFI
116
2
.
Jack Daniel's
TFI
108
3
.
Corona
TFI
100
4
.
Heineken
TFI
94
5
.
Johnnie Walker
TFI
77
6
.
Gordon's Gin
TFI
66
7
.
Bacardi
TFI
62
8
.
Peroni
TFI
58
9
.
Patron
TFI
57
10
.
Absolut
TFI
56
11
.
Chivas Regal
TFI
56
12
.
Budweiser
TFI
55
13
.
Stella Artois
TFI
55
14
.
Great Northern
TFI
54
15
.
Hennessy
TFI
53
16
.
Titos
TFI
51
17
.
Modelo
TFI
50
18
.
Bundaberg
TFI
48
19
.
Coors
TFI
46
20
.
Kingfisher
TFI
46
21
.
Miller
TFI
45
22
.
Amstel
TFI
44
23
.
Bombay Sapphire
TFI
43
24
.
Carlton Draught
TFI
42
25
.
Maker's Mark
TFI
42
26
.
Victoria Bitter
TFI
36
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Smirnoff
TFI
116
2
.
Jack Daniel's
TFI
108
3
.
Corona
TFI
100
4
.
Heineken
TFI
94
5
.
Johnnie Walker
TFI
77
6
.
Gordon's Gin
TFI
66
7
.
Bacardi
TFI
62
8
.
Peroni
TFI
58
9
.
Patron
TFI
57
10
.
Absolut
TFI
56
11
.
Chivas Regal
TFI
56
12
.
Budweiser
TFI
55
13
.
Stella Artois
TFI
55
14
.
Great Northern
TFI
54
15
.
Hennessy
TFI
53
16
.
Titos
TFI
51
17
.
Modelo
TFI
50
18
.
Bundaberg
TFI
48
19
.
Coors
TFI
46
20
.
Kingfisher
TFI
46
21
.
Miller
TFI
45
22
.
Amstel
TFI
44
23
.
Bombay Sapphire
TFI
43
24
.
Carlton Draught
TFI
42
25
.
Maker's Mark
TFI
42
26
.
Victoria Bitter
TFI
36
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Largely owing to its heritage, with more than 160 years on the shelf, Smirnoff scored high in both brand trust and consideration around the globe.
Largely owing to its heritage, with more than 160 years on the shelf, Smirnoff scored high in both brand trust and consideration around the globe.
Largely owing to its heritage, with more than 160 years on the shelf, Smirnoff scored high in both brand trust and consideration around the globe.
Largely owing to its heritage, with more than 160 years on the shelf, Smirnoff scored high in both brand trust and consideration around the globe.
Largely owing to its heritage, with more than 160 years on the shelf, Smirnoff scored high in both brand trust and consideration around the globe.
How your brand can take action
How your brand can take action
Drinks make every travel moment better, so show travelers where to find yours wherever they are in the world. Feature your products on a branded trip, spotlighting hotels and bars that serve them, or create an interactive map that shows all the places your drinks are available around popular POIs.
Drinks make every travel moment better, so show travelers where to find yours wherever they are in the world. Feature your products on a branded trip, spotlighting hotels and bars that serve them, or create an interactive map that shows all the places your drinks are available around popular POIs.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.