@Joelfromthestates
@Joelfromthestates
@Joelfromthestates
@Joelfromthestates
Beverages
Beverages
Beverages
Beverages
Beverages
With more than 52% of travelers saying they look forward to activities that involve food and drink, beverages can be the main event. Of course, they’re also the most reached-for refreshment on and off trips: 84% of Tripadvisor travelers reach for soft drinks at least once a month.
With more than 52% of travelers saying they look forward to activities that involve food and drink, beverages can be the main event. Of course, they’re also the most reached-for refreshment on and off trips: 84% of Tripadvisor travelers reach for soft drinks at least once a month.
With more than 52% of travelers saying they look forward to activities that involve food and drink, beverages can be the main event. Of course, they’re also the most reached-for refreshment on and off trips: 84% of Tripadvisor travelers reach for soft drinks at least once a month.
With more than 52% of travelers saying they look forward to activities that involve food and drink, beverages can be the main event. Of course, they’re also the most reached-for refreshment on and off trips: 84% of Tripadvisor travelers reach for soft drinks at least once a month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Coca-Cola
TFI
152
2
.
Pepsi
TFI
100
3
.
Masafi
TFI
87
4
.
Mount Franklin
TFI
77
5
.
Red Bull
TFI
72
6
.
Evian
TFI
63
7
.
Gatorade
TFI
59
8
.
Highland Spring
TFI
58
9
.
Pump
TFI
57
10
.
Sprite
TFI
57
11
.
Fanta
TFI
56
12
.
Smartwater
TFI
56
13
.
Dasani
TFI
54
14
.
Arwa
TFI
52
15
.
Buxton
TFI
52
16
.
Aquafina
TFI
51
17
.
Dr. Pepper
TFI
51
18
.
Cool Ridge
TFI
49
19
.
Lucozade
TFI
47
20
.
Powerade
TFI
44
21
.
Monster
TFI
41
22
.
Dubai Energy Drink
TFI
37
23
.
Schweppes
TFI
35
24
.
Prime
TFI
32
1
.
Coca-Cola
TFI
152
2
.
Pepsi
TFI
100
3
.
Masafi
TFI
87
4
.
Mount Franklin
TFI
77
5
.
Red Bull
TFI
72
6
.
Evian
TFI
63
7
.
Gatorade
TFI
59
8
.
Highland Spring
TFI
58
9
.
Pump
TFI
57
10
.
Sprite
TFI
57
11
.
Fanta
TFI
56
12
.
Smartwater
TFI
56
13
.
Dasani
TFI
54
14
.
Arwa
TFI
52
15
.
Buxton
TFI
52
16
.
Aquafina
TFI
51
17
.
Dr. Pepper
TFI
51
18
.
Cool Ridge
TFI
49
19
.
Lucozade
TFI
47
20
.
Powerade
TFI
44
21
.
Monster
TFI
41
22
.
Dubai Energy Drink
TFI
37
23
.
Schweppes
TFI
35
24
.
Prime
TFI
32
1
.
Coca-Cola
TFI
152
2
.
Pepsi
TFI
100
3
.
Masafi
TFI
87
4
.
Mount Franklin
TFI
77
5
.
Red Bull
TFI
72
6
.
Evian
TFI
63
7
.
Gatorade
TFI
59
8
.
Highland Spring
TFI
58
9
.
Pump
TFI
57
10
.
Sprite
TFI
57
11
.
Fanta
TFI
56
12
.
Smartwater
TFI
56
13
.
Dasani
TFI
54
14
.
Arwa
TFI
52
15
.
Buxton
TFI
52
16
.
Aquafina
TFI
51
17
.
Dr. Pepper
TFI
51
18
.
Cool Ridge
TFI
49
19
.
Lucozade
TFI
47
20
.
Powerade
TFI
44
21
.
Monster
TFI
41
22
.
Dubai Energy Drink
TFI
37
23
.
Schweppes
TFI
35
24
.
Prime
TFI
32
1
.
Coca-Cola
TFI
152
2
.
Pepsi
TFI
100
3
.
Masafi
TFI
87
4
.
Mount Franklin
TFI
77
5
.
Red Bull
TFI
72
6
.
Evian
TFI
63
7
.
Gatorade
TFI
59
8
.
Highland Spring
TFI
58
9
.
Pump
TFI
57
10
.
Sprite
TFI
57
11
.
Fanta
TFI
56
12
.
Smartwater
TFI
56
13
.
Dasani
TFI
54
14
.
Arwa
TFI
52
15
.
Buxton
TFI
52
16
.
Aquafina
TFI
51
17
.
Dr. Pepper
TFI
51
18
.
Cool Ridge
TFI
49
19
.
Lucozade
TFI
47
20
.
Powerade
TFI
44
21
.
Monster
TFI
41
22
.
Dubai Energy Drink
TFI
37
23
.
Schweppes
TFI
35
24
.
Prime
TFI
32
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Coca-Cola
TFI
152
2
.
Pepsi
TFI
100
3
.
Masafi
TFI
87
4
.
Mount Franklin
TFI
77
5
.
Red Bull
TFI
72
6
.
Evian
TFI
63
7
.
Gatorade
TFI
59
8
.
Highland Spring
TFI
58
9
.
Pump
TFI
57
10
.
Sprite
TFI
57
11
.
Fanta
TFI
56
12
.
Smartwater
TFI
56
13
.
Dasani
TFI
54
14
.
Arwa
TFI
52
15
.
Buxton
TFI
52
16
.
Aquafina
TFI
51
17
.
Dr. Pepper
TFI
51
18
.
Cool Ridge
TFI
49
19
.
Lucozade
TFI
47
20
.
Powerade
TFI
44
21
.
Monster
TFI
41
22
.
Dubai Energy Drink
TFI
37
23
.
Schweppes
TFI
35
24
.
Prime
TFI
32
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Not surprisingly, Coca‑Cola topped the list for travelers—in large part because of its name recognition, but also brand values like nostalgia, joy, and unity, which are important emotional drivers for travelers.
Not surprisingly, Coca‑Cola topped the list for travelers—in large part because of its name recognition, but also brand values like nostalgia, joy, and unity, which are important emotional drivers for travelers.
Not surprisingly, Coca‑Cola topped the list for travelers—in large part because of its name recognition, but also brand values like nostalgia, joy, and unity, which are important emotional drivers for travelers.
Not surprisingly, Coca‑Cola topped the list for travelers—in large part because of its name recognition, but also brand values like nostalgia, joy, and unity, which are important emotional drivers for travelers.
Not surprisingly, Coca‑Cola topped the list for travelers—in large part because of its name recognition, but also brand values like nostalgia, joy, and unity, which are important emotional drivers for travelers.
How your brand can take action
How your brand can take action
Every trip is a chance for a new way to sip. Inspire travelers to find their next adventure (and flavor!) with an immersive trip generator sponsored by your brand. The generator will pair trip itineraries with drinks that match the vibe—from action-packed getaways to refreshing retreats.
Every trip is a chance for a new way to sip. Inspire travelers to find their next adventure (and flavor!) with an immersive trip generator sponsored by your brand. The generator will pair trip itineraries with drinks that match the vibe—from action-packed getaways to refreshing retreats.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.