@aronF
@aronF
@aronF
@aronF
Headphones
Headphones
Headphones
Headphones
Headphones
Earbuds, over-the-ear, noise-cancelling, foldable… headphones of all types rank high on the list of travel must-haves. In fact, travelers are 35% more likely than the average person to be planning to buy new headphones soon. And Tripadvisor travelers are even more likely to shell out for good quality: 53% prefer to listen to music with the best possible audio quality.
Earbuds, over-the-ear, noise-cancelling, foldable… headphones of all types rank high on the list of travel must-haves. In fact, travelers are 35% more likely than the average person to be planning to buy new headphones soon. And Tripadvisor travelers are even more likely to shell out for good quality: 53% prefer to listen to music with the best possible audio quality.
Earbuds, over-the-ear, noise-cancelling, foldable… headphones of all types rank high on the list of travel must-haves. In fact, travelers are 35% more likely than the average person to be planning to buy new headphones soon. And Tripadvisor travelers are even more likely to shell out for good quality: 53% prefer to listen to music with the best possible audio quality.
Earbuds, over-the-ear, noise-cancelling, foldable… headphones of all types rank high on the list of travel must-haves. In fact, travelers are 35% more likely than the average person to be planning to buy new headphones soon. And Tripadvisor travelers are even more likely to shell out for good quality: 53% prefer to listen to music with the best possible audio quality.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Apple
TFI
106
2
.
Sony
TFI
84
3
.
Bose
TFI
70
4
.
JBL
TFI
69
5
.
Beats by Dre
TFI
51
6
.
Sennheiser
TFI
38
7
.
Jabra
TFI
34
8
.
Audiotechnica
TFI
29
1
.
Apple
TFI
106
2
.
Sony
TFI
84
3
.
Bose
TFI
70
4
.
JBL
TFI
69
5
.
Beats by Dre
TFI
51
6
.
Sennheiser
TFI
38
7
.
Jabra
TFI
34
8
.
Audiotechnica
TFI
29
1
.
Apple
TFI
106
2
.
Sony
TFI
84
3
.
Bose
TFI
70
4
.
JBL
TFI
69
5
.
Beats by Dre
TFI
51
6
.
Sennheiser
TFI
38
7
.
Jabra
TFI
34
8
.
Audiotechnica
TFI
29
1
.
Apple
TFI
106
2
.
Sony
TFI
84
3
.
Bose
TFI
70
4
.
JBL
TFI
69
5
.
Beats by Dre
TFI
51
6
.
Sennheiser
TFI
38
7
.
Jabra
TFI
34
8
.
Audiotechnica
TFI
29
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Apple
TFI
106
2
.
Sony
TFI
84
3
.
Bose
TFI
70
4
.
JBL
TFI
69
5
.
Beats by Dre
TFI
51
6
.
Sennheiser
TFI
38
7
.
Jabra
TFI
34
8
.
Audiotechnica
TFI
29
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
As the top brand choice for more than every one in three travelers, Apple dominates in both product usage and high brand awareness worldwide.
As the top brand choice for more than every one in three travelers, Apple dominates in both product usage and high brand awareness worldwide.
As the top brand choice for more than every one in three travelers, Apple dominates in both product usage and high brand awareness worldwide.
As the top brand choice for more than every one in three travelers, Apple dominates in both product usage and high brand awareness worldwide.
As the top brand choice for more than every one in three travelers, Apple dominates in both product usage and high brand awareness worldwide.
How your brand can take action
How your brand can take action
Music provides the soundtrack to travelers’ trips—and your headphones can help them tap into that full-body experience. Launch a total sensory takeover on Tripadvisor destination pages with custom playlists and sponsored itineraries set to music, organically inspiring travelers to bring your tech along.
Music provides the soundtrack to travelers’ trips—and your headphones can help them tap into that full-body experience. Launch a total sensory takeover on Tripadvisor destination pages with custom playlists and sponsored itineraries set to music, organically inspiring travelers to bring your tech along.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.