@Flyer67133051076
@Flyer67133051076
@Flyer67133051076
@Flyer67133051076
Kids & baby gear
Kids & baby gear
Kids & baby gear
Kids & baby gear
Kids & baby gear
Nearly half (47%) of all global travelers are parents—and when it comes to planning a trip, they want products that can withstand long drives, endless flights of stairs, and unexpected layovers. This is especially true for Tripadvisor travelers: 62% are more likely than the average person to have bought a baby product in the last month.
Nearly half (47%) of all global travelers are parents—and when it comes to planning a trip, they want products that can withstand long drives, endless flights of stairs, and unexpected layovers. This is especially true for Tripadvisor travelers: 62% are more likely than the average person to have bought a baby product in the last month.
Nearly half (47%) of all global travelers are parents—and when it comes to planning a trip, they want products that can withstand long drives, endless flights of stairs, and unexpected layovers. This is especially true for Tripadvisor travelers: 62% are more likely than the average person to have bought a baby product in the last month.
Nearly half (47%) of all global travelers are parents—and when it comes to planning a trip, they want products that can withstand long drives, endless flights of stairs, and unexpected layovers. This is especially true for Tripadvisor travelers: 62% are more likely than the average person to have bought a baby product in the last month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Mothercare
TFI
197
2
.
Graco
TFI
104
3
.
Joie
TFI
79
4
.
Mamas & Papas
TFI
77
5
.
Dr. Brown's
TFI
72
6
.
Vtech
TFI
72
7
.
Evenflo
TFI
70
8
.
Bugaboo
TFI
69
9
.
Maclaren
TFI
58
10
.
Steelcraft
TFI
57
11
.
Silvercross
TFI
54
12
.
Baby Jogger
TFI
51
13
.
Babyzen
TFI
51
14
.
Maxi-Cosi
TFI
51
15
.
BabyBjorn
TFI
50
16
.
Cybex
TFI
50
17
.
Mountain Buggy
TFI
46
18
.
Valco Baby
TFI
46
19
.
iCandy
TFI
45
20
.
Nuna
TFI
45
21
.
Uppababy
TFI
45
22
.
Silver Cross
TFI
44
23
.
Ergobaby
TFI
43
24
.
Phil & Teds
TFI
43
25
.
Redsbaby
TFI
43
26
.
Doona
TFI
42
27
.
Stokke
TFI
42
28
.
Nanit
TFI
38
1
.
Mothercare
TFI
197
2
.
Graco
TFI
104
3
.
Joie
TFI
79
4
.
Mamas & Papas
TFI
77
5
.
Dr. Brown's
TFI
72
6
.
Vtech
TFI
72
7
.
Evenflo
TFI
70
8
.
Bugaboo
TFI
69
9
.
Maclaren
TFI
58
10
.
Steelcraft
TFI
57
11
.
Silvercross
TFI
54
12
.
Baby Jogger
TFI
51
13
.
Babyzen
TFI
51
14
.
Maxi-Cosi
TFI
51
15
.
BabyBjorn
TFI
50
16
.
Cybex
TFI
50
17
.
Mountain Buggy
TFI
46
18
.
Valco Baby
TFI
46
19
.
iCandy
TFI
45
20
.
Nuna
TFI
45
21
.
Uppababy
TFI
45
22
.
Silver Cross
TFI
44
23
.
Ergobaby
TFI
43
24
.
Phil & Teds
TFI
43
25
.
Redsbaby
TFI
43
26
.
Doona
TFI
42
27
.
Stokke
TFI
42
28
.
Nanit
TFI
38
1
.
Mothercare
TFI
197
2
.
Graco
TFI
104
3
.
Joie
TFI
79
4
.
Mamas & Papas
TFI
77
5
.
Dr. Brown's
TFI
72
6
.
Vtech
TFI
72
7
.
Evenflo
TFI
70
8
.
Bugaboo
TFI
69
9
.
Maclaren
TFI
58
10
.
Steelcraft
TFI
57
11
.
Silvercross
TFI
54
12
.
Baby Jogger
TFI
51
13
.
Babyzen
TFI
51
14
.
Maxi-Cosi
TFI
51
15
.
BabyBjorn
TFI
50
16
.
Cybex
TFI
50
17
.
Mountain Buggy
TFI
46
18
.
Valco Baby
TFI
46
19
.
iCandy
TFI
45
20
.
Nuna
TFI
45
21
.
Uppababy
TFI
45
22
.
Silver Cross
TFI
44
23
.
Ergobaby
TFI
43
24
.
Phil & Teds
TFI
43
25
.
Redsbaby
TFI
43
26
.
Doona
TFI
42
27
.
Stokke
TFI
42
28
.
Nanit
TFI
38
1
.
Mothercare
TFI
197
2
.
Graco
TFI
104
3
.
Joie
TFI
79
4
.
Mamas & Papas
TFI
77
5
.
Dr. Brown's
TFI
72
6
.
Vtech
TFI
72
7
.
Evenflo
TFI
70
8
.
Bugaboo
TFI
69
9
.
Maclaren
TFI
58
10
.
Steelcraft
TFI
57
11
.
Silvercross
TFI
54
12
.
Baby Jogger
TFI
51
13
.
Babyzen
TFI
51
14
.
Maxi-Cosi
TFI
51
15
.
BabyBjorn
TFI
50
16
.
Cybex
TFI
50
17
.
Mountain Buggy
TFI
46
18
.
Valco Baby
TFI
46
19
.
iCandy
TFI
45
20
.
Nuna
TFI
45
21
.
Uppababy
TFI
45
22
.
Silver Cross
TFI
44
23
.
Ergobaby
TFI
43
24
.
Phil & Teds
TFI
43
25
.
Redsbaby
TFI
43
26
.
Doona
TFI
42
27
.
Stokke
TFI
42
28
.
Nanit
TFI
38
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Mothercare
TFI
197
2
.
Graco
TFI
104
3
.
Joie
TFI
79
4
.
Mamas & Papas
TFI
77
5
.
Dr. Brown's
TFI
72
6
.
Vtech
TFI
72
7
.
Evenflo
TFI
70
8
.
Bugaboo
TFI
69
9
.
Maclaren
TFI
58
10
.
Steelcraft
TFI
57
11
.
Silvercross
TFI
54
12
.
Baby Jogger
TFI
51
13
.
Babyzen
TFI
51
14
.
Maxi-Cosi
TFI
51
15
.
BabyBjorn
TFI
50
16
.
Cybex
TFI
50
17
.
Mountain Buggy
TFI
46
18
.
Valco Baby
TFI
46
19
.
iCandy
TFI
45
20
.
Nuna
TFI
45
21
.
Uppababy
TFI
45
22
.
Silver Cross
TFI
44
23
.
Ergobaby
TFI
43
24
.
Phil & Teds
TFI
43
25
.
Redsbaby
TFI
43
26
.
Doona
TFI
42
27
.
Stokke
TFI
42
28
.
Nanit
TFI
38
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Being able to tick off the entire packing list in one go matters. Mothercare dominates globally thanks to its strong presence as a one stop shop for parents.
Being able to tick off the entire packing list in one go matters. Mothercare dominates globally thanks to its strong presence as a one stop shop for parents.
Being able to tick off the entire packing list in one go matters. Mothercare dominates globally thanks to its strong presence as a one stop shop for parents.
Being able to tick off the entire packing list in one go matters. Mothercare dominates globally thanks to its strong presence as a one stop shop for parents.
Being able to tick off the entire packing list in one go matters. Mothercare dominates globally thanks to its strong presence as a one stop shop for parents.
How your brand can take action
How your brand can take action
Show up for parents in a big way by meeting them where they need you most. Partner with Tripadvisor to launch family lounge pop-ups in major transportation hubs. Think: play zones for the kids, recharging stations and amenities for parents. Promote these hubs to parents via social retargeting and off-platform awareness campaigns.
Show up for parents in a big way by meeting them where they need you most. Partner with Tripadvisor to launch family lounge pop-ups in major transportation hubs. Think: play zones for the kids, recharging stations and amenities for parents. Promote these hubs to parents via social retargeting and off-platform awareness campaigns.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.