@Frugaladventures
@Frugaladventures
@Frugaladventures
@Frugaladventures
Sunscreen
Sunscreen
Sunscreen
Sunscreen
Sunscreen
Nothing ruins a vacation faster than a bad sunburn (those of us who have been there, burnt that, get it). And while 20% of travelers have used a product with SPF in the last week, Tripadvisor travelers double that. They’re 40% more likely to have used sunscreen in the last week.
Nothing ruins a vacation faster than a bad sunburn (those of us who have been there, burnt that, get it). And while 20% of travelers have used a product with SPF in the last week, Tripadvisor travelers double that. They’re 40% more likely to have used sunscreen in the last week.
Nothing ruins a vacation faster than a bad sunburn (those of us who have been there, burnt that, get it). And while 20% of travelers have used a product with SPF in the last week, Tripadvisor travelers double that. They’re 40% more likely to have used sunscreen in the last week.
Nothing ruins a vacation faster than a bad sunburn (those of us who have been there, burnt that, get it). And while 20% of travelers have used a product with SPF in the last week, Tripadvisor travelers double that. They’re 40% more likely to have used sunscreen in the last week.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Nivea
TFI
211
2
.
Cancer Council
TFI
143
3
.
Neutrogena
TFI
103
4
.
Coppertone
TFI
98
5
.
La Roche Posay
TFI
84
6
.
Banana Boat
TFI
83
7
.
Boots
TFI
81
8
.
Garnier Ambre Solaire
TFI
73
9
.
Aveeno
TFI
65
10
.
CeraVe
TFI
63
11
.
Cetaphil
TFI
62
12
.
Bioderma
TFI
59
13
.
Piz Buin
TFI
52
14
.
Bondi Sands
TFI
49
15
.
SunBum
TFI
48
16
.
Vichy
TFI
48
17
.
Avene
TFI
47
18
.
Ultrasun
TFI
41
19
.
Lotus Herbals
TFI
40
20
.
Natio
TFI
40
21
.
SunSense
TFI
40
22
.
Shiseido
TFI
37
23
.
Blue Lizard
TFI
36
24
.
Mecca Cosmetica
TFI
36
25
.
Supergoop!
TFI
34
26
.
EltaMD
TFI
33
27
.
Hamilton
TFI
33
28
.
Ultra Violette
TFI
33
29
.
Eucerin
TFI
31
30
.
Altruist
TFI
29
31
.
Biore
TFI
28
1
.
Nivea
TFI
211
2
.
Cancer Council
TFI
143
3
.
Neutrogena
TFI
103
4
.
Coppertone
TFI
98
5
.
La Roche Posay
TFI
84
6
.
Banana Boat
TFI
83
7
.
Boots
TFI
81
8
.
Garnier Ambre Solaire
TFI
73
9
.
Aveeno
TFI
65
10
.
CeraVe
TFI
63
11
.
Cetaphil
TFI
62
12
.
Bioderma
TFI
59
13
.
Piz Buin
TFI
52
14
.
Bondi Sands
TFI
49
15
.
SunBum
TFI
48
16
.
Vichy
TFI
48
17
.
Avene
TFI
47
18
.
Ultrasun
TFI
41
19
.
Lotus Herbals
TFI
40
20
.
Natio
TFI
40
21
.
SunSense
TFI
40
22
.
Shiseido
TFI
37
23
.
Blue Lizard
TFI
36
24
.
Mecca Cosmetica
TFI
36
25
.
Supergoop!
TFI
34
26
.
EltaMD
TFI
33
27
.
Hamilton
TFI
33
28
.
Ultra Violette
TFI
33
29
.
Eucerin
TFI
31
30
.
Altruist
TFI
29
31
.
Biore
TFI
28
1
.
Nivea
TFI
211
2
.
Cancer Council
TFI
143
3
.
Neutrogena
TFI
103
4
.
Coppertone
TFI
98
5
.
La Roche Posay
TFI
84
6
.
Banana Boat
TFI
83
7
.
Boots
TFI
81
8
.
Garnier Ambre Solaire
TFI
73
9
.
Aveeno
TFI
65
10
.
CeraVe
TFI
63
11
.
Cetaphil
TFI
62
12
.
Bioderma
TFI
59
13
.
Piz Buin
TFI
52
14
.
Bondi Sands
TFI
49
15
.
SunBum
TFI
48
16
.
Vichy
TFI
48
17
.
Avene
TFI
47
18
.
Ultrasun
TFI
41
19
.
Lotus Herbals
TFI
40
20
.
Natio
TFI
40
21
.
SunSense
TFI
40
22
.
Shiseido
TFI
37
23
.
Blue Lizard
TFI
36
24
.
Mecca Cosmetica
TFI
36
25
.
Supergoop!
TFI
34
26
.
EltaMD
TFI
33
27
.
Hamilton
TFI
33
28
.
Ultra Violette
TFI
33
29
.
Eucerin
TFI
31
30
.
Altruist
TFI
29
31
.
Biore
TFI
28
1
.
Nivea
TFI
211
2
.
Cancer Council
TFI
143
3
.
Neutrogena
TFI
103
4
.
Coppertone
TFI
98
5
.
La Roche Posay
TFI
84
6
.
Banana Boat
TFI
83
7
.
Boots
TFI
81
8
.
Garnier Ambre Solaire
TFI
73
9
.
Aveeno
TFI
65
10
.
CeraVe
TFI
63
11
.
Cetaphil
TFI
62
12
.
Bioderma
TFI
59
13
.
Piz Buin
TFI
52
14
.
Bondi Sands
TFI
49
15
.
SunBum
TFI
48
16
.
Vichy
TFI
48
17
.
Avene
TFI
47
18
.
Ultrasun
TFI
41
19
.
Lotus Herbals
TFI
40
20
.
Natio
TFI
40
21
.
SunSense
TFI
40
22
.
Shiseido
TFI
37
23
.
Blue Lizard
TFI
36
24
.
Mecca Cosmetica
TFI
36
25
.
Supergoop!
TFI
34
26
.
EltaMD
TFI
33
27
.
Hamilton
TFI
33
28
.
Ultra Violette
TFI
33
29
.
Eucerin
TFI
31
30
.
Altruist
TFI
29
31
.
Biore
TFI
28
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Nivea
TFI
211
2
.
Cancer Council
TFI
143
3
.
Neutrogena
TFI
103
4
.
Coppertone
TFI
98
5
.
La Roche Posay
TFI
84
6
.
Banana Boat
TFI
83
7
.
Boots
TFI
81
8
.
Garnier Ambre Solaire
TFI
73
9
.
Aveeno
TFI
65
10
.
CeraVe
TFI
63
11
.
Cetaphil
TFI
62
12
.
Bioderma
TFI
59
13
.
Piz Buin
TFI
52
14
.
Bondi Sands
TFI
49
15
.
SunBum
TFI
48
16
.
Vichy
TFI
48
17
.
Avene
TFI
47
18
.
Ultrasun
TFI
41
19
.
Lotus Herbals
TFI
40
20
.
Natio
TFI
40
21
.
SunSense
TFI
40
22
.
Shiseido
TFI
37
23
.
Blue Lizard
TFI
36
24
.
Mecca Cosmetica
TFI
36
25
.
Supergoop!
TFI
34
26
.
EltaMD
TFI
33
27
.
Hamilton
TFI
33
28
.
Ultra Violette
TFI
33
29
.
Eucerin
TFI
31
30
.
Altruist
TFI
29
31
.
Biore
TFI
28
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
With exceptionally high consideration and brand awareness, Nivea clocks in as the #1 most trusted brand of sunscreen for travelers across the globe.
With exceptionally high consideration and brand awareness, Nivea clocks in as the #1 most trusted brand of sunscreen for travelers across the globe.
With exceptionally high consideration and brand awareness, Nivea clocks in as the #1 most trusted brand of sunscreen for travelers across the globe.
With exceptionally high consideration and brand awareness, Nivea clocks in as the #1 most trusted brand of sunscreen for travelers across the globe.
With exceptionally high consideration and brand awareness, Nivea clocks in as the #1 most trusted brand of sunscreen for travelers across the globe.
How your brand can take action
How your brand can take action
Keep travelers thinking of your brand as they plan and book trips. A natural integration: Our Travelers’ Choice Awards Beaches franchise. Sponsor one of our top beach destination pages when we launch our yearly winners for high brand visibility during a major moment.
Keep travelers thinking of your brand as they plan and book trips. A natural integration: Our Travelers’ Choice Awards Beaches franchise. Sponsor one of our top beach destination pages when we launch our yearly winners for high brand visibility during a major moment.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.