@CaitlinB
@CaitlinB
@CaitlinB
@CaitlinB
Footwear
Footwear
Footwear
Footwear
Footwear
Walking tours, beach days, and nights out on the town—travelers need shoes that can do it all. Nearly half (45%) have bought new shoes in the last month. Tripadvisor travelers go the extra mile. They’re 52% more likely than average to have bought new sneakers in the last month.
Walking tours, beach days, and nights out on the town—travelers need shoes that can do it all. Nearly half (45%) have bought new shoes in the last month. Tripadvisor travelers go the extra mile. They’re 52% more likely than average to have bought new sneakers in the last month.
Walking tours, beach days, and nights out on the town—travelers need shoes that can do it all. Nearly half (45%) have bought new shoes in the last month. Tripadvisor travelers go the extra mile. They’re 52% more likely than average to have bought new sneakers in the last month.
Walking tours, beach days, and nights out on the town—travelers need shoes that can do it all. Nearly half (45%) have bought new shoes in the last month. Tripadvisor travelers go the extra mile. They’re 52% more likely than average to have bought new sneakers in the last month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Nike
TFI
181
2
.
Adidas
TFI
122
3
.
Skechers
TFI
107
4
.
New Balance
TFI
77
5
.
Puma
TFI
57
6
.
Asics
TFI
51
7
.
Vans
TFI
50
8
.
Reebok
TFI
49
9
.
Clarks
TFI
47
10
.
Crocs
TFI
46
11
.
Timberland
TFI
45
12
.
Hoka
TFI
39
13
.
Birkenstock
TFI
38
14
.
Merrell
TFI
38
15
.
On Cloud
TFI
38
16
.
R.M Williams
TFI
37
17
.
Blundstone
TFI
31
1
.
Nike
TFI
181
2
.
Adidas
TFI
122
3
.
Skechers
TFI
107
4
.
New Balance
TFI
77
5
.
Puma
TFI
57
6
.
Asics
TFI
51
7
.
Vans
TFI
50
8
.
Reebok
TFI
49
9
.
Clarks
TFI
47
10
.
Crocs
TFI
46
11
.
Timberland
TFI
45
12
.
Hoka
TFI
39
13
.
Birkenstock
TFI
38
14
.
Merrell
TFI
38
15
.
On Cloud
TFI
38
16
.
R.M Williams
TFI
37
17
.
Blundstone
TFI
31
1
.
Nike
TFI
181
2
.
Adidas
TFI
122
3
.
Skechers
TFI
107
4
.
New Balance
TFI
77
5
.
Puma
TFI
57
6
.
Asics
TFI
51
7
.
Vans
TFI
50
8
.
Reebok
TFI
49
9
.
Clarks
TFI
47
10
.
Crocs
TFI
46
11
.
Timberland
TFI
45
12
.
Hoka
TFI
39
13
.
Birkenstock
TFI
38
14
.
Merrell
TFI
38
15
.
On Cloud
TFI
38
16
.
R.M Williams
TFI
37
17
.
Blundstone
TFI
31
1
.
Nike
TFI
181
2
.
Adidas
TFI
122
3
.
Skechers
TFI
107
4
.
New Balance
TFI
77
5
.
Puma
TFI
57
6
.
Asics
TFI
51
7
.
Vans
TFI
50
8
.
Reebok
TFI
49
9
.
Clarks
TFI
47
10
.
Crocs
TFI
46
11
.
Timberland
TFI
45
12
.
Hoka
TFI
39
13
.
Birkenstock
TFI
38
14
.
Merrell
TFI
38
15
.
On Cloud
TFI
38
16
.
R.M Williams
TFI
37
17
.
Blundstone
TFI
31
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Nike
TFI
181
2
.
Adidas
TFI
122
3
.
Skechers
TFI
107
4
.
New Balance
TFI
77
5
.
Puma
TFI
57
6
.
Asics
TFI
51
7
.
Vans
TFI
50
8
.
Reebok
TFI
49
9
.
Clarks
TFI
47
10
.
Crocs
TFI
46
11
.
Timberland
TFI
45
12
.
Hoka
TFI
39
13
.
Birkenstock
TFI
38
14
.
Merrell
TFI
38
15
.
On Cloud
TFI
38
16
.
R.M Williams
TFI
37
17
.
Blundstone
TFI
31
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Solidifying its spot at the top with 100% familiarity across nearly every segment—it’s safe to say Nike has achieved total global domination. Whether it’s making a connection or getting a run in, Nike is for those on the go.
Solidifying its spot at the top with 100% familiarity across nearly every segment—it’s safe to say Nike has achieved total global domination. Whether it’s making a connection or getting a run in, Nike is for those on the go.
Solidifying its spot at the top with 100% familiarity across nearly every segment—it’s safe to say Nike has achieved total global domination. Whether it’s making a connection or getting a run in, Nike is for those on the go.
Solidifying its spot at the top with 100% familiarity across nearly every segment—it’s safe to say Nike has achieved total global domination. Whether it’s making a connection or getting a run in, Nike is for those on the go.
Solidifying its spot at the top with 100% familiarity across nearly every segment—it’s safe to say Nike has achieved total global domination. Whether it’s making a connection or getting a run in, Nike is for those on the go.
How your brand can take action
How your brand can take action
The best way to sell travelers on your shoes? Show them out in the wild, hitting 20,000 steps, no sweat. Team up with Tripadvisor’s in-house creative studio, Wanderlab to create an episode of our Amazon Prime TV series, The Wanderer, where our travel host explores a new destination—doing it all in your shoes, of course.
The best way to sell travelers on your shoes? Show them out in the wild, hitting 20,000 steps, no sweat. Team up with Tripadvisor’s in-house creative studio, Wanderlab to create an episode of our Amazon Prime TV series, The Wanderer, where our travel host explores a new destination—doing it all in your shoes, of course.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.