@Forbin
@Forbin
@Forbin
@Forbin
Luggage
Luggage
Luggage
Luggage
Luggage
Team carry-on or checked bag—however they’re packing, travelers are always hunting for the perfect travel bag. Nearly 30% (28%) have bought a new bag within the last few months. In fact, travel gear is consistently top of mind for Tripadvisor travelers, with 62% saying they plan on buying luggage in the next year.
Team carry-on or checked bag—however they’re packing, travelers are always hunting for the perfect travel bag. Nearly 30% (28%) have bought a new bag within the last few months. In fact, travel gear is consistently top of mind for Tripadvisor travelers, with 62% saying they plan on buying luggage in the next year.
Team carry-on or checked bag—however they’re packing, travelers are always hunting for the perfect travel bag. Nearly 30% (28%) have bought a new bag within the last few months. In fact, travel gear is consistently top of mind for Tripadvisor travelers, with 62% saying they plan on buying luggage in the next year.
Team carry-on or checked bag—however they’re packing, travelers are always hunting for the perfect travel bag. Nearly 30% (28%) have bought a new bag within the last few months. In fact, travel gear is consistently top of mind for Tripadvisor travelers, with 62% saying they plan on buying luggage in the next year.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Samsonite
TFI
253
2
.
American Tourister
TFI
94
3
.
SwissGear
TFI
79
4
.
Antler
TFI
68
5
.
Delsey Paris
TFI
62
6
.
VIP
TFI
62
7
.
Tripp
TFI
59
8
.
Tumi
TFI
58
9
.
Travelpro
TFI
53
10
.
Skybags
TFI
49
11
.
Carlton
TFI
48
12
.
Rimowa
TFI
47
13
.
Away
TFI
45
14
.
Briggs & Riley
TFI
45
15
.
Victorinox
TFI
45
16
.
Kipling
TFI
43
17
.
July
TFI
42
18
.
Eastpak
TFI
41
19
.
Monos
TFI
40
20
.
Calpak
TFI
39
21
.
Beis
TFI
38
22
.
Crumpler
TFI
36
23
.
Carl Friedrik
TFI
31
1
.
Samsonite
TFI
253
2
.
American Tourister
TFI
94
3
.
SwissGear
TFI
79
4
.
Antler
TFI
68
5
.
Delsey Paris
TFI
62
6
.
VIP
TFI
62
7
.
Tripp
TFI
59
8
.
Tumi
TFI
58
9
.
Travelpro
TFI
53
10
.
Skybags
TFI
49
11
.
Carlton
TFI
48
12
.
Rimowa
TFI
47
13
.
Away
TFI
45
14
.
Briggs & Riley
TFI
45
15
.
Victorinox
TFI
45
16
.
Kipling
TFI
43
17
.
July
TFI
42
18
.
Eastpak
TFI
41
19
.
Monos
TFI
40
20
.
Calpak
TFI
39
21
.
Beis
TFI
38
22
.
Crumpler
TFI
36
23
.
Carl Friedrik
TFI
31
1
.
Samsonite
TFI
253
2
.
American Tourister
TFI
94
3
.
SwissGear
TFI
79
4
.
Antler
TFI
68
5
.
Delsey Paris
TFI
62
6
.
VIP
TFI
62
7
.
Tripp
TFI
59
8
.
Tumi
TFI
58
9
.
Travelpro
TFI
53
10
.
Skybags
TFI
49
11
.
Carlton
TFI
48
12
.
Rimowa
TFI
47
13
.
Away
TFI
45
14
.
Briggs & Riley
TFI
45
15
.
Victorinox
TFI
45
16
.
Kipling
TFI
43
17
.
July
TFI
42
18
.
Eastpak
TFI
41
19
.
Monos
TFI
40
20
.
Calpak
TFI
39
21
.
Beis
TFI
38
22
.
Crumpler
TFI
36
23
.
Carl Friedrik
TFI
31
1
.
Samsonite
TFI
253
2
.
American Tourister
TFI
94
3
.
SwissGear
TFI
79
4
.
Antler
TFI
68
5
.
Delsey Paris
TFI
62
6
.
VIP
TFI
62
7
.
Tripp
TFI
59
8
.
Tumi
TFI
58
9
.
Travelpro
TFI
53
10
.
Skybags
TFI
49
11
.
Carlton
TFI
48
12
.
Rimowa
TFI
47
13
.
Away
TFI
45
14
.
Briggs & Riley
TFI
45
15
.
Victorinox
TFI
45
16
.
Kipling
TFI
43
17
.
July
TFI
42
18
.
Eastpak
TFI
41
19
.
Monos
TFI
40
20
.
Calpak
TFI
39
21
.
Beis
TFI
38
22
.
Crumpler
TFI
36
23
.
Carl Friedrik
TFI
31
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Samsonite
TFI
253
2
.
American Tourister
TFI
94
3
.
SwissGear
TFI
79
4
.
Antler
TFI
68
5
.
Delsey Paris
TFI
62
6
.
VIP
TFI
62
7
.
Tripp
TFI
59
8
.
Tumi
TFI
58
9
.
Travelpro
TFI
53
10
.
Skybags
TFI
49
11
.
Carlton
TFI
48
12
.
Rimowa
TFI
47
13
.
Away
TFI
45
14
.
Briggs & Riley
TFI
45
15
.
Victorinox
TFI
45
16
.
Kipling
TFI
43
17
.
July
TFI
42
18
.
Eastpak
TFI
41
19
.
Monos
TFI
40
20
.
Calpak
TFI
39
21
.
Beis
TFI
38
22
.
Crumpler
TFI
36
23
.
Carl Friedrik
TFI
31
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Consistently popular among experienced and older affluent travelers, Samsonite emerges as the top luggage brand thanks to its established legacy and strong brand recognition.
Consistently popular among experienced and older affluent travelers, Samsonite emerges as the top luggage brand thanks to its established legacy and strong brand recognition.
Consistently popular among experienced and older affluent travelers, Samsonite emerges as the top luggage brand thanks to its established legacy and strong brand recognition.
Consistently popular among experienced and older affluent travelers, Samsonite emerges as the top luggage brand thanks to its established legacy and strong brand recognition.
Consistently popular among experienced and older affluent travelers, Samsonite emerges as the top luggage brand thanks to its established legacy and strong brand recognition.
How your brand can take action
How your brand can take action
Help travelers prep for an upcoming trip by showing off all the ways your luggage can make their journeys smoother. Leverage our precision tactics to meet them in the exact moment of planning with our “Pre-Trip” Audience Model—you’ll reach the right travelers at the right time, ensuring your brand is top of mind when they’re ready to pack.
Help travelers prep for an upcoming trip by showing off all the ways your luggage can make their journeys smoother. Leverage our precision tactics to meet them in the exact moment of planning with our “Pre-Trip” Audience Model—you’ll reach the right travelers at the right time, ensuring your brand is top of mind when they’re ready to pack.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.