@Reina4225
@Reina4225
@Reina4225
@Reina4225
Outdoor gear
Outdoor gear
Outdoor gear
Outdoor gear
Outdoor gear
Getting outdoors is top of mind for travelers right now, with nearly 43% interested in activities like camping and hiking. Tripadvisor travelers are even more invested. They’re 78% more likely than the average person to have purchased sporting or outdoor equipment in the last month.
Getting outdoors is top of mind for travelers right now, with nearly 43% interested in activities like camping and hiking. Tripadvisor travelers are even more invested. They’re 78% more likely than the average person to have purchased sporting or outdoor equipment in the last month.
Getting outdoors is top of mind for travelers right now, with nearly 43% interested in activities like camping and hiking. Tripadvisor travelers are even more invested. They’re 78% more likely than the average person to have purchased sporting or outdoor equipment in the last month.
Getting outdoors is top of mind for travelers right now, with nearly 43% interested in activities like camping and hiking. Tripadvisor travelers are even more invested. They’re 78% more likely than the average person to have purchased sporting or outdoor equipment in the last month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
The North Face
TFI
223
2
.
Kathmandu
TFI
138
3
.
Sun & Sand Sports
TFI
125
4
.
Columbia
TFI
112
5
.
Anaconda
TFI
96
6
.
Dick's Sporting Goods
TFI
86
7
.
YETI
TFI
78
8
.
Berghaus
TFI
65
9
.
Decathalon
TFI
62
10
.
Go Outdoors
TFI
59
11
.
Go Sport
TFI
59
12
.
Macpac
TFI
58
13
.
LL Bean
TFI
57
14
.
Patagonia
TFI
56
15
.
Salomon
TFI
49
16
.
Jack Wolfskin
TFI
46
17
.
REI
TFI
45
18
.
Mammut
TFI
44
19
.
Adventure HQ
TFI
43
20
.
Craghoppers
TFI
41
21
.
Rab
TFI
41
22
.
Mountain Designs
TFI
39
23
.
Mountain Equipment
TFI
39
24
.
Arc'teryx
TFI
38
25
.
Quechua
TFI
37
26
.
Snowys Outdoor
TFI
37
27
.
BlackWolf
TFI
36
28
.
Marmot
TFI
36
29
.
Cotopaxi
TFI
35
30
.
One Planet
TFI
34
31
.
Paddy Pallin
TFI
32
32
.
Sea to Summit
TFI
32
33
.
Alpkit
TFI
31
34
.
Zorali
TFI
30
1
.
The North Face
TFI
223
2
.
Kathmandu
TFI
138
3
.
Sun & Sand Sports
TFI
125
4
.
Columbia
TFI
112
5
.
Anaconda
TFI
96
6
.
Dick's Sporting Goods
TFI
86
7
.
YETI
TFI
78
8
.
Berghaus
TFI
65
9
.
Decathalon
TFI
62
10
.
Go Outdoors
TFI
59
11
.
Go Sport
TFI
59
12
.
Macpac
TFI
58
13
.
LL Bean
TFI
57
14
.
Patagonia
TFI
56
15
.
Salomon
TFI
49
16
.
Jack Wolfskin
TFI
46
17
.
REI
TFI
45
18
.
Mammut
TFI
44
19
.
Adventure HQ
TFI
43
20
.
Craghoppers
TFI
41
21
.
Rab
TFI
41
22
.
Mountain Designs
TFI
39
23
.
Mountain Equipment
TFI
39
24
.
Arc'teryx
TFI
38
25
.
Quechua
TFI
37
26
.
Snowys Outdoor
TFI
37
27
.
BlackWolf
TFI
36
28
.
Marmot
TFI
36
29
.
Cotopaxi
TFI
35
30
.
One Planet
TFI
34
31
.
Paddy Pallin
TFI
32
32
.
Sea to Summit
TFI
32
33
.
Alpkit
TFI
31
34
.
Zorali
TFI
30
1
.
The North Face
TFI
223
2
.
Kathmandu
TFI
138
3
.
Sun & Sand Sports
TFI
125
4
.
Columbia
TFI
112
5
.
Anaconda
TFI
96
6
.
Dick's Sporting Goods
TFI
86
7
.
YETI
TFI
78
8
.
Berghaus
TFI
65
9
.
Decathalon
TFI
62
10
.
Go Outdoors
TFI
59
11
.
Go Sport
TFI
59
12
.
Macpac
TFI
58
13
.
LL Bean
TFI
57
14
.
Patagonia
TFI
56
15
.
Salomon
TFI
49
16
.
Jack Wolfskin
TFI
46
17
.
REI
TFI
45
18
.
Mammut
TFI
44
19
.
Adventure HQ
TFI
43
20
.
Craghoppers
TFI
41
21
.
Rab
TFI
41
22
.
Mountain Designs
TFI
39
23
.
Mountain Equipment
TFI
39
24
.
Arc'teryx
TFI
38
25
.
Quechua
TFI
37
26
.
Snowys Outdoor
TFI
37
27
.
BlackWolf
TFI
36
28
.
Marmot
TFI
36
29
.
Cotopaxi
TFI
35
30
.
One Planet
TFI
34
31
.
Paddy Pallin
TFI
32
32
.
Sea to Summit
TFI
32
33
.
Alpkit
TFI
31
34
.
Zorali
TFI
30
1
.
The North Face
TFI
223
2
.
Kathmandu
TFI
138
3
.
Sun & Sand Sports
TFI
125
4
.
Columbia
TFI
112
5
.
Anaconda
TFI
96
6
.
Dick's Sporting Goods
TFI
86
7
.
YETI
TFI
78
8
.
Berghaus
TFI
65
9
.
Decathalon
TFI
62
10
.
Go Outdoors
TFI
59
11
.
Go Sport
TFI
59
12
.
Macpac
TFI
58
13
.
LL Bean
TFI
57
14
.
Patagonia
TFI
56
15
.
Salomon
TFI
49
16
.
Jack Wolfskin
TFI
46
17
.
REI
TFI
45
18
.
Mammut
TFI
44
19
.
Adventure HQ
TFI
43
20
.
Craghoppers
TFI
41
21
.
Rab
TFI
41
22
.
Mountain Designs
TFI
39
23
.
Mountain Equipment
TFI
39
24
.
Arc'teryx
TFI
38
25
.
Quechua
TFI
37
26
.
Snowys Outdoor
TFI
37
27
.
BlackWolf
TFI
36
28
.
Marmot
TFI
36
29
.
Cotopaxi
TFI
35
30
.
One Planet
TFI
34
31
.
Paddy Pallin
TFI
32
32
.
Sea to Summit
TFI
32
33
.
Alpkit
TFI
31
34
.
Zorali
TFI
30
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
The North Face
TFI
223
2
.
Kathmandu
TFI
138
3
.
Sun & Sand Sports
TFI
125
4
.
Columbia
TFI
112
5
.
Anaconda
TFI
96
6
.
Dick's Sporting Goods
TFI
86
7
.
YETI
TFI
78
8
.
Berghaus
TFI
65
9
.
Decathalon
TFI
62
10
.
Go Outdoors
TFI
59
11
.
Go Sport
TFI
59
12
.
Macpac
TFI
58
13
.
LL Bean
TFI
57
14
.
Patagonia
TFI
56
15
.
Salomon
TFI
49
16
.
Jack Wolfskin
TFI
46
17
.
REI
TFI
45
18
.
Mammut
TFI
44
19
.
Adventure HQ
TFI
43
20
.
Craghoppers
TFI
41
21
.
Rab
TFI
41
22
.
Mountain Designs
TFI
39
23
.
Mountain Equipment
TFI
39
24
.
Arc'teryx
TFI
38
25
.
Quechua
TFI
37
26
.
Snowys Outdoor
TFI
37
27
.
BlackWolf
TFI
36
28
.
Marmot
TFI
36
29
.
Cotopaxi
TFI
35
30
.
One Planet
TFI
34
31
.
Paddy Pallin
TFI
32
32
.
Sea to Summit
TFI
32
33
.
Alpkit
TFI
31
34
.
Zorali
TFI
30
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
A global household name, The North Face brand is considered a trusted outdoor brand by nearly a quarter of all travelers—even those who aren’t roughing it.
A global household name, The North Face brand is considered a trusted outdoor brand by nearly a quarter of all travelers—even those who aren’t roughing it.
A global household name, The North Face brand is considered a trusted outdoor brand by nearly a quarter of all travelers—even those who aren’t roughing it.
A global household name, The North Face brand is considered a trusted outdoor brand by nearly a quarter of all travelers—even those who aren’t roughing it.
A global household name, The North Face brand is considered a trusted outdoor brand by nearly a quarter of all travelers—even those who aren’t roughing it.
How your brand can take action
How your brand can take action
Help guide travelers to the best gear for their trips with an immersive content series that leads with personality-driven storytelling and creator tutorials featuring your products. Drive viewership through media takeovers of the top outdoor destination and activity pages on Tripadvisor.
Help guide travelers to the best gear for their trips with an immersive content series that leads with personality-driven storytelling and creator tutorials featuring your products. Drive viewership through media takeovers of the top outdoor destination and activity pages on Tripadvisor.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.