@geauxontheroadagain
@geauxontheroadagain
@geauxontheroadagain
@geauxontheroadagain
Fast food
Fast food
Fast food
Fast food
Fast food
For long road trips, or a quick energy boost between sights, fast food is a no-brainer on trips: no wait time, no complicated menu, and no surprises. 38% of travelers report regularly eating fast food—a habit that’ll translate no matter where they are. Tripadvisor travelers are even more regular. They’re 31% more likely than the average person to eat fast food at least once per week.
For long road trips, or a quick energy boost between sights, fast food is a no-brainer on trips: no wait time, no complicated menu, and no surprises. 38% of travelers report regularly eating fast food—a habit that’ll translate no matter where they are. Tripadvisor travelers are even more regular. They’re 31% more likely than the average person to eat fast food at least once per week.
For long road trips, or a quick energy boost between sights, fast food is a no-brainer on trips: no wait time, no complicated menu, and no surprises. 38% of travelers report regularly eating fast food—a habit that’ll translate no matter where they are. Tripadvisor travelers are even more regular. They’re 31% more likely than the average person to eat fast food at least once per week.
For long road trips, or a quick energy boost between sights, fast food is a no-brainer on trips: no wait time, no complicated menu, and no surprises. 38% of travelers report regularly eating fast food—a habit that’ll translate no matter where they are. Tripadvisor travelers are even more regular. They’re 31% more likely than the average person to eat fast food at least once per week.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
McDonald's
TFI
217
2
.
KFC
TFI
121
3
.
Subway
TFI
100
4
.
Burger King
TFI
85
5
.
Chick-fil-a
TFI
71
6
.
Greggs
TFI
71
7
.
Wendy's
TFI
64
8
.
Hungry Jack's
TFI
62
9
.
Hardee's
TFI
58
10
.
Taco Bell
TFI
54
11
.
Texas Chicken
TFI
48
12
.
Five Guys
TFI
46
13
.
Popeye's
TFI
46
14
.
In-N-Out
TFI
44
15
.
Sonic
TFI
42
16
.
Guzman y Gomez
TFI
41
17
.
Jollibee
TFI
41
18
.
Nando's
TFI
41
19
.
Red Rooster
TFI
41
20
.
Grill'd
TFI
40
21
.
Shake Shack
TFI
39
22
.
Pret a Manger
TFI
38
23
.
PizzaExpress
TFI
33
24
.
Oporto
TFI
32
25
.
LEON
TFI
25
1
.
McDonald's
TFI
217
2
.
KFC
TFI
121
3
.
Subway
TFI
100
4
.
Burger King
TFI
85
5
.
Chick-fil-a
TFI
71
6
.
Greggs
TFI
71
7
.
Wendy's
TFI
64
8
.
Hungry Jack's
TFI
62
9
.
Hardee's
TFI
58
10
.
Taco Bell
TFI
54
11
.
Texas Chicken
TFI
48
12
.
Five Guys
TFI
46
13
.
Popeye's
TFI
46
14
.
In-N-Out
TFI
44
15
.
Sonic
TFI
42
16
.
Guzman y Gomez
TFI
41
17
.
Jollibee
TFI
41
18
.
Nando's
TFI
41
19
.
Red Rooster
TFI
41
20
.
Grill'd
TFI
40
21
.
Shake Shack
TFI
39
22
.
Pret a Manger
TFI
38
23
.
PizzaExpress
TFI
33
24
.
Oporto
TFI
32
25
.
LEON
TFI
25
1
.
McDonald's
TFI
217
2
.
KFC
TFI
121
3
.
Subway
TFI
100
4
.
Burger King
TFI
85
5
.
Chick-fil-a
TFI
71
6
.
Greggs
TFI
71
7
.
Wendy's
TFI
64
8
.
Hungry Jack's
TFI
62
9
.
Hardee's
TFI
58
10
.
Taco Bell
TFI
54
11
.
Texas Chicken
TFI
48
12
.
Five Guys
TFI
46
13
.
Popeye's
TFI
46
14
.
In-N-Out
TFI
44
15
.
Sonic
TFI
42
16
.
Guzman y Gomez
TFI
41
17
.
Jollibee
TFI
41
18
.
Nando's
TFI
41
19
.
Red Rooster
TFI
41
20
.
Grill'd
TFI
40
21
.
Shake Shack
TFI
39
22
.
Pret a Manger
TFI
38
23
.
PizzaExpress
TFI
33
24
.
Oporto
TFI
32
25
.
LEON
TFI
25
1
.
McDonald's
TFI
217
2
.
KFC
TFI
121
3
.
Subway
TFI
100
4
.
Burger King
TFI
85
5
.
Chick-fil-a
TFI
71
6
.
Greggs
TFI
71
7
.
Wendy's
TFI
64
8
.
Hungry Jack's
TFI
62
9
.
Hardee's
TFI
58
10
.
Taco Bell
TFI
54
11
.
Texas Chicken
TFI
48
12
.
Five Guys
TFI
46
13
.
Popeye's
TFI
46
14
.
In-N-Out
TFI
44
15
.
Sonic
TFI
42
16
.
Guzman y Gomez
TFI
41
17
.
Jollibee
TFI
41
18
.
Nando's
TFI
41
19
.
Red Rooster
TFI
41
20
.
Grill'd
TFI
40
21
.
Shake Shack
TFI
39
22
.
Pret a Manger
TFI
38
23
.
PizzaExpress
TFI
33
24
.
Oporto
TFI
32
25
.
LEON
TFI
25
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
McDonald's
TFI
217
2
.
KFC
TFI
121
3
.
Subway
TFI
100
4
.
Burger King
TFI
85
5
.
Chick-fil-a
TFI
71
6
.
Greggs
TFI
71
7
.
Wendy's
TFI
64
8
.
Hungry Jack's
TFI
62
9
.
Hardee's
TFI
58
10
.
Taco Bell
TFI
54
11
.
Texas Chicken
TFI
48
12
.
Five Guys
TFI
46
13
.
Popeye's
TFI
46
14
.
In-N-Out
TFI
44
15
.
Sonic
TFI
42
16
.
Guzman y Gomez
TFI
41
17
.
Jollibee
TFI
41
18
.
Nando's
TFI
41
19
.
Red Rooster
TFI
41
20
.
Grill'd
TFI
40
21
.
Shake Shack
TFI
39
22
.
Pret a Manger
TFI
38
23
.
PizzaExpress
TFI
33
24
.
Oporto
TFI
32
25
.
LEON
TFI
25
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
In a category with a lot of brand recognition, McDonald’s pulled ahead with nearly 100% awareness, high trust, and strong consideration globally across every demographic. McDonald’s dominates as a top-of-mind brand and is the number one choice for one in three travelers around the globe.
In a category with a lot of brand recognition, McDonald’s pulled ahead with nearly 100% awareness, high trust, and strong consideration globally across every demographic. McDonald’s dominates as a top-of-mind brand and is the number one choice for one in three travelers around the globe.
In a category with a lot of brand recognition, McDonald’s pulled ahead with nearly 100% awareness, high trust, and strong consideration globally across every demographic. McDonald’s dominates as a top-of-mind brand and is the number one choice for one in three travelers around the globe.
In a category with a lot of brand recognition, McDonald’s pulled ahead with nearly 100% awareness, high trust, and strong consideration globally across every demographic. McDonald’s dominates as a top-of-mind brand and is the number one choice for one in three travelers around the globe.
In a category with a lot of brand recognition, McDonald’s pulled ahead with nearly 100% awareness, high trust, and strong consideration globally across every demographic. McDonald’s dominates as a top-of-mind brand and is the number one choice for one in three travelers around the globe.
How your brand can take action
How your brand can take action
Fast food fuels road trips—and when travelers reach for their road maps, make sure your brand is en-route. Create a sponsored interactive map on our site that features all your locations alongside popular POIs and attractions, making your brand an integral part of the journey.
Fast food fuels road trips—and when travelers reach for their road maps, make sure your brand is en-route. Create a sponsored interactive map on our site that features all your locations alongside popular POIs and attractions, making your brand an integral part of the journey.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.