@GailJ1952
@GailJ1952
@GailJ1952
@GailJ1952
Credit cards
Credit cards
Credit cards
Credit cards
Credit cards
Some travelers are maxing out their miles, others just love the lounge and upgrade perks. 35% of global travelers pay for travel with their cards just for the rewards. Tripadvisor travelers are no exception: they’re 52% more likely than the average person to pay for vacation expenses with a credit card.
Some travelers are maxing out their miles, others just love the lounge and upgrade perks. 35% of global travelers pay for travel with their cards just for the rewards. Tripadvisor travelers are no exception: they’re 52% more likely than the average person to pay for vacation expenses with a credit card.
Some travelers are maxing out their miles, others just love the lounge and upgrade perks. 35% of global travelers pay for travel with their cards just for the rewards. Tripadvisor travelers are no exception: they’re 52% more likely than the average person to pay for vacation expenses with a credit card.
Some travelers are maxing out their miles, others just love the lounge and upgrade perks. 35% of global travelers pay for travel with their cards just for the rewards. Tripadvisor travelers are no exception: they’re 52% more likely than the average person to pay for vacation expenses with a credit card.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Visa
TFI
214
2
.
Mastercard
TFI
143
3
.
Commonwealth Bank
TFI
68
4
.
Capital One
TFI
66
5
.
Emirates NBD
TFI
62
6
.
Abu Dhabi Commercial Bank
TFI
60
7
.
American Express
TFI
60
8
.
Chase
TFI
58
9
.
Barclays
TFI
53
10
.
Bank of America
TFI
52
11
.
First Abu Dhabi Bank
TFI
52
12
.
Mashreq Bank
TFI
49
13
.
Discover
TFI
47
14
.
NAB
TFI
46
15
.
Lloyds
TFI
45
16
.
Monzo
TFI
44
17
.
ANZ
TFI
43
18
.
Wells Fargo
TFI
43
19
.
HSBC
TFI
42
20
.
Westpac
TFI
42
21
.
Citibank
TFI
40
22
.
Santander
TFI
40
23
.
NatWest
TFI
39
24
.
Tesco Bank
TFI
31
1
.
Visa
TFI
214
2
.
Mastercard
TFI
143
3
.
Commonwealth Bank
TFI
68
4
.
Capital One
TFI
66
5
.
Emirates NBD
TFI
62
6
.
Abu Dhabi Commercial Bank
TFI
60
7
.
American Express
TFI
60
8
.
Chase
TFI
58
9
.
Barclays
TFI
53
10
.
Bank of America
TFI
52
11
.
First Abu Dhabi Bank
TFI
52
12
.
Mashreq Bank
TFI
49
13
.
Discover
TFI
47
14
.
NAB
TFI
46
15
.
Lloyds
TFI
45
16
.
Monzo
TFI
44
17
.
ANZ
TFI
43
18
.
Wells Fargo
TFI
43
19
.
HSBC
TFI
42
20
.
Westpac
TFI
42
21
.
Citibank
TFI
40
22
.
Santander
TFI
40
23
.
NatWest
TFI
39
24
.
Tesco Bank
TFI
31
1
.
Visa
TFI
214
2
.
Mastercard
TFI
143
3
.
Commonwealth Bank
TFI
68
4
.
Capital One
TFI
66
5
.
Emirates NBD
TFI
62
6
.
Abu Dhabi Commercial Bank
TFI
60
7
.
American Express
TFI
60
8
.
Chase
TFI
58
9
.
Barclays
TFI
53
10
.
Bank of America
TFI
52
11
.
First Abu Dhabi Bank
TFI
52
12
.
Mashreq Bank
TFI
49
13
.
Discover
TFI
47
14
.
NAB
TFI
46
15
.
Lloyds
TFI
45
16
.
Monzo
TFI
44
17
.
ANZ
TFI
43
18
.
Wells Fargo
TFI
43
19
.
HSBC
TFI
42
20
.
Westpac
TFI
42
21
.
Citibank
TFI
40
22
.
Santander
TFI
40
23
.
NatWest
TFI
39
24
.
Tesco Bank
TFI
31
1
.
Visa
TFI
214
2
.
Mastercard
TFI
143
3
.
Commonwealth Bank
TFI
68
4
.
Capital One
TFI
66
5
.
Emirates NBD
TFI
62
6
.
Abu Dhabi Commercial Bank
TFI
60
7
.
American Express
TFI
60
8
.
Chase
TFI
58
9
.
Barclays
TFI
53
10
.
Bank of America
TFI
52
11
.
First Abu Dhabi Bank
TFI
52
12
.
Mashreq Bank
TFI
49
13
.
Discover
TFI
47
14
.
NAB
TFI
46
15
.
Lloyds
TFI
45
16
.
Monzo
TFI
44
17
.
ANZ
TFI
43
18
.
Wells Fargo
TFI
43
19
.
HSBC
TFI
42
20
.
Westpac
TFI
42
21
.
Citibank
TFI
40
22
.
Santander
TFI
40
23
.
NatWest
TFI
39
24
.
Tesco Bank
TFI
31
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Visa
TFI
214
2
.
Mastercard
TFI
143
3
.
Commonwealth Bank
TFI
68
4
.
Capital One
TFI
66
5
.
Emirates NBD
TFI
62
6
.
Abu Dhabi Commercial Bank
TFI
60
7
.
American Express
TFI
60
8
.
Chase
TFI
58
9
.
Barclays
TFI
53
10
.
Bank of America
TFI
52
11
.
First Abu Dhabi Bank
TFI
52
12
.
Mashreq Bank
TFI
49
13
.
Discover
TFI
47
14
.
NAB
TFI
46
15
.
Lloyds
TFI
45
16
.
Monzo
TFI
44
17
.
ANZ
TFI
43
18
.
Wells Fargo
TFI
43
19
.
HSBC
TFI
42
20
.
Westpac
TFI
42
21
.
Citibank
TFI
40
22
.
Santander
TFI
40
23
.
NatWest
TFI
39
24
.
Tesco Bank
TFI
31
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Packed with a ton of travel benefits, Visa gets first pick in travelers’ wallets. Why? They’re accepted almost everywhere, and they offer extra protections like fraud prevention and travel insurance.
Packed with a ton of travel benefits, Visa gets first pick in travelers’ wallets. Why? They’re accepted almost everywhere, and they offer extra protections like fraud prevention and travel insurance.
Packed with a ton of travel benefits, Visa gets first pick in travelers’ wallets. Why? They’re accepted almost everywhere, and they offer extra protections like fraud prevention and travel insurance.
Packed with a ton of travel benefits, Visa gets first pick in travelers’ wallets. Why? They’re accepted almost everywhere, and they offer extra protections like fraud prevention and travel insurance.
Packed with a ton of travel benefits, Visa gets first pick in travelers’ wallets. Why? They’re accepted almost everywhere, and they offer extra protections like fraud prevention and travel insurance.
How your brand can take action
How your brand can take action
Put your card to the ultimate travel test—in front of a global audience of travelers. Sponsor an episode of our top-rated Amazon Prime series, The Wanderer, where our travel host explores a new city, showing how easy it is to use your card anywhere in the world.
Put your card to the ultimate travel test—in front of a global audience of travelers. Sponsor an episode of our top-rated Amazon Prime series, The Wanderer, where our travel host explores a new city, showing how easy it is to use your card anywhere in the world.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.