@Graceleaminha
@Graceleaminha
@Graceleaminha
@Graceleaminha
Makeup
Makeup
Makeup
Makeup
Makeup
Makeup’s having a moment—it’s picking up steam both online and IRL. 36% of travelers worldwide bought makeup or cosmetics in the last month, and Tripadvisor travelers are taking it one step further. They’re 88% more likely to have watched a beauty or makeup tutorial in the last week.
Makeup’s having a moment—it’s picking up steam both online and IRL. 36% of travelers worldwide bought makeup or cosmetics in the last month, and Tripadvisor travelers are taking it one step further. They’re 88% more likely to have watched a beauty or makeup tutorial in the last week.
Makeup’s having a moment—it’s picking up steam both online and IRL. 36% of travelers worldwide bought makeup or cosmetics in the last month, and Tripadvisor travelers are taking it one step further. They’re 88% more likely to have watched a beauty or makeup tutorial in the last week.
Makeup’s having a moment—it’s picking up steam both online and IRL. 36% of travelers worldwide bought makeup or cosmetics in the last month, and Tripadvisor travelers are taking it one step further. They’re 88% more likely to have watched a beauty or makeup tutorial in the last week.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Maybelline
TFI
186
2
.
MAC / MAC Cosmetics
TFI
115
3
.
No7
TFI
97
4
.
Rimmel London
TFI
90
5
.
e.l.f
TFI
86
6
.
Dior
TFI
76
7
.
L'Oreal Paris
TFI
73
8
.
Charlotte Tilbury
TFI
72
9
.
Huda Beauty
TFI
71
10
.
Clinique
TFI
67
11
.
Nude by Nature
TFI
64
12
.
Fenty / Fenty Beauty
TFI
56
13
.
Estee Lauder
TFI
54
14
.
Benefit
TFI
52
15
.
The Ordinary
TFI
50
16
.
NARS
TFI
49
17
.
Bare Minerals
TFI
48
18
.
Urban Decay
TFI
42
19
.
Australis
TFI
40
20
.
Anastasia
TFI
39
21
.
Shiseido
TFI
39
22
.
Bobbi Brown
TFI
37
23
.
Napoleon Perdis
TFI
30
24
.
Chi Chi
TFI
23
25
.
Inika Organic
TFI
23
26
.
Eye of Horus
TFI
21
27
.
Lus Minerals
TFI
21
1
.
Maybelline
TFI
186
2
.
MAC / MAC Cosmetics
TFI
115
3
.
No7
TFI
97
4
.
Rimmel London
TFI
90
5
.
e.l.f
TFI
86
6
.
Dior
TFI
76
7
.
L'Oreal Paris
TFI
73
8
.
Charlotte Tilbury
TFI
72
9
.
Huda Beauty
TFI
71
10
.
Clinique
TFI
67
11
.
Nude by Nature
TFI
64
12
.
Fenty / Fenty Beauty
TFI
56
13
.
Estee Lauder
TFI
54
14
.
Benefit
TFI
52
15
.
The Ordinary
TFI
50
16
.
NARS
TFI
49
17
.
Bare Minerals
TFI
48
18
.
Urban Decay
TFI
42
19
.
Australis
TFI
40
20
.
Anastasia
TFI
39
21
.
Shiseido
TFI
39
22
.
Bobbi Brown
TFI
37
23
.
Napoleon Perdis
TFI
30
24
.
Chi Chi
TFI
23
25
.
Inika Organic
TFI
23
26
.
Eye of Horus
TFI
21
27
.
Lus Minerals
TFI
21
1
.
Maybelline
TFI
186
2
.
MAC / MAC Cosmetics
TFI
115
3
.
No7
TFI
97
4
.
Rimmel London
TFI
90
5
.
e.l.f
TFI
86
6
.
Dior
TFI
76
7
.
L'Oreal Paris
TFI
73
8
.
Charlotte Tilbury
TFI
72
9
.
Huda Beauty
TFI
71
10
.
Clinique
TFI
67
11
.
Nude by Nature
TFI
64
12
.
Fenty / Fenty Beauty
TFI
56
13
.
Estee Lauder
TFI
54
14
.
Benefit
TFI
52
15
.
The Ordinary
TFI
50
16
.
NARS
TFI
49
17
.
Bare Minerals
TFI
48
18
.
Urban Decay
TFI
42
19
.
Australis
TFI
40
20
.
Anastasia
TFI
39
21
.
Shiseido
TFI
39
22
.
Bobbi Brown
TFI
37
23
.
Napoleon Perdis
TFI
30
24
.
Chi Chi
TFI
23
25
.
Inika Organic
TFI
23
26
.
Eye of Horus
TFI
21
27
.
Lus Minerals
TFI
21
1
.
Maybelline
TFI
186
2
.
MAC / MAC Cosmetics
TFI
115
3
.
No7
TFI
97
4
.
Rimmel London
TFI
90
5
.
e.l.f
TFI
86
6
.
Dior
TFI
76
7
.
L'Oreal Paris
TFI
73
8
.
Charlotte Tilbury
TFI
72
9
.
Huda Beauty
TFI
71
10
.
Clinique
TFI
67
11
.
Nude by Nature
TFI
64
12
.
Fenty / Fenty Beauty
TFI
56
13
.
Estee Lauder
TFI
54
14
.
Benefit
TFI
52
15
.
The Ordinary
TFI
50
16
.
NARS
TFI
49
17
.
Bare Minerals
TFI
48
18
.
Urban Decay
TFI
42
19
.
Australis
TFI
40
20
.
Anastasia
TFI
39
21
.
Shiseido
TFI
39
22
.
Bobbi Brown
TFI
37
23
.
Napoleon Perdis
TFI
30
24
.
Chi Chi
TFI
23
25
.
Inika Organic
TFI
23
26
.
Eye of Horus
TFI
21
27
.
Lus Minerals
TFI
21
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Maybelline
TFI
186
2
.
MAC / MAC Cosmetics
TFI
115
3
.
No7
TFI
97
4
.
Rimmel London
TFI
90
5
.
e.l.f
TFI
86
6
.
Dior
TFI
76
7
.
L'Oreal Paris
TFI
73
8
.
Charlotte Tilbury
TFI
72
9
.
Huda Beauty
TFI
71
10
.
Clinique
TFI
67
11
.
Nude by Nature
TFI
64
12
.
Fenty / Fenty Beauty
TFI
56
13
.
Estee Lauder
TFI
54
14
.
Benefit
TFI
52
15
.
The Ordinary
TFI
50
16
.
NARS
TFI
49
17
.
Bare Minerals
TFI
48
18
.
Urban Decay
TFI
42
19
.
Australis
TFI
40
20
.
Anastasia
TFI
39
21
.
Shiseido
TFI
39
22
.
Bobbi Brown
TFI
37
23
.
Napoleon Perdis
TFI
30
24
.
Chi Chi
TFI
23
25
.
Inika Organic
TFI
23
26
.
Eye of Horus
TFI
21
27
.
Lus Minerals
TFI
21
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
With almost 100% familiarity, consideration by more than 75% of travelers, and usage by nearly one in two travelers around the world, Maybelline emerges as the top brand.
With almost 100% familiarity, consideration by more than 75% of travelers, and usage by nearly one in two travelers around the world, Maybelline emerges as the top brand.
With almost 100% familiarity, consideration by more than 75% of travelers, and usage by nearly one in two travelers around the world, Maybelline emerges as the top brand.
With almost 100% familiarity, consideration by more than 75% of travelers, and usage by nearly one in two travelers around the world, Maybelline emerges as the top brand.
With almost 100% familiarity, consideration by more than 75% of travelers, and usage by nearly one in two travelers around the world, Maybelline emerges as the top brand.
How your brand can take action
How your brand can take action
Step into the world of beauty influencers and makeup tutorials—team up with our global talent network to create a sponsored content series. Through influencer-led “get ready with me” videos tailored to trending destinations, we’ll connect your products with real traveler behavior.
Step into the world of beauty influencers and makeup tutorials—team up with our global talent network to create a sponsored content series. Through influencer-led “get ready with me” videos tailored to trending destinations, we’ll connect your products with real traveler behavior.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.