@JaneM
@JaneM
@JaneM
@JaneM
Apparel
Apparel
Apparel
Apparel
Apparel
Some occasions, like hitting the streets of Paris or a beach day in Rio, just call for a whole new wardrobe. Travelers are 20% more likely than the average person to identify as “fashion-conscious.” Tripadvisor travelers in particular are ready to open their wallets for new looks. 20% of them are more likely than average to have purchased new clothes in the last month.
Some occasions, like hitting the streets of Paris or a beach day in Rio, just call for a whole new wardrobe. Travelers are 20% more likely than the average person to identify as “fashion-conscious.” Tripadvisor travelers in particular are ready to open their wallets for new looks. 20% of them are more likely than average to have purchased new clothes in the last month.
Some occasions, like hitting the streets of Paris or a beach day in Rio, just call for a whole new wardrobe. Travelers are 20% more likely than the average person to identify as “fashion-conscious.” Tripadvisor travelers in particular are ready to open their wallets for new looks. 20% of them are more likely than average to have purchased new clothes in the last month.
Some occasions, like hitting the streets of Paris or a beach day in Rio, just call for a whole new wardrobe. Travelers are 20% more likely than the average person to identify as “fashion-conscious.” Tripadvisor travelers in particular are ready to open their wallets for new looks. 20% of them are more likely than average to have purchased new clothes in the last month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Zara
TFI
110
2
.
H&M
TFI
109
3
.
Primark
TFI
95
4
.
Under Armour
TFI
95
5
.
American Eagle
TFI
88
6
.
Lacoste
TFI
87
7
.
Cotton On
TFI
81
8
.
Old Navy
TFI
80
9
.
Shein
TFI
80
10
.
Splash
TFI
72
11
.
Country Road
TFI
69
12
.
Levi's
TFI
66
13
.
Max Fashion
TFI
66
14
.
Uniqlo
TFI
61
15
.
Lululemon
TFI
60
16
.
Gap
TFI
55
17
.
L.L. Bean
TFI
52
18
.
Namshi
TFI
49
19
.
Super Dry
TFI
48
20
.
New Look
TFI
46
21
.
J. Crew
TFI
44
22
.
River Island
TFI
43
23
.
Athleta
TFI
41
24
.
Alo Yoga
TFI
37
25
.
Glassons
TFI
36
26
.
Gymshark
TFI
36
27
.
Vuori
TFI
35
28
.
Asos
TFI
34
29
.
Mango
TFI
29
30
.
Abercrombie & Fitch
TFI
28
31
.
Kookai
TFI
27
1
.
Zara
TFI
110
2
.
H&M
TFI
109
3
.
Primark
TFI
95
4
.
Under Armour
TFI
95
5
.
American Eagle
TFI
88
6
.
Lacoste
TFI
87
7
.
Cotton On
TFI
81
8
.
Old Navy
TFI
80
9
.
Shein
TFI
80
10
.
Splash
TFI
72
11
.
Country Road
TFI
69
12
.
Levi's
TFI
66
13
.
Max Fashion
TFI
66
14
.
Uniqlo
TFI
61
15
.
Lululemon
TFI
60
16
.
Gap
TFI
55
17
.
L.L. Bean
TFI
52
18
.
Namshi
TFI
49
19
.
Super Dry
TFI
48
20
.
New Look
TFI
46
21
.
J. Crew
TFI
44
22
.
River Island
TFI
43
23
.
Athleta
TFI
41
24
.
Alo Yoga
TFI
37
25
.
Glassons
TFI
36
26
.
Gymshark
TFI
36
27
.
Vuori
TFI
35
28
.
Asos
TFI
34
29
.
Mango
TFI
29
30
.
Abercrombie & Fitch
TFI
28
31
.
Kookai
TFI
27
1
.
Zara
TFI
110
2
.
H&M
TFI
109
3
.
Primark
TFI
95
4
.
Under Armour
TFI
95
5
.
American Eagle
TFI
88
6
.
Lacoste
TFI
87
7
.
Cotton On
TFI
81
8
.
Old Navy
TFI
80
9
.
Shein
TFI
80
10
.
Splash
TFI
72
11
.
Country Road
TFI
69
12
.
Levi's
TFI
66
13
.
Max Fashion
TFI
66
14
.
Uniqlo
TFI
61
15
.
Lululemon
TFI
60
16
.
Gap
TFI
55
17
.
L.L. Bean
TFI
52
18
.
Namshi
TFI
49
19
.
Super Dry
TFI
48
20
.
New Look
TFI
46
21
.
J. Crew
TFI
44
22
.
River Island
TFI
43
23
.
Athleta
TFI
41
24
.
Alo Yoga
TFI
37
25
.
Glassons
TFI
36
26
.
Gymshark
TFI
36
27
.
Vuori
TFI
35
28
.
Asos
TFI
34
29
.
Mango
TFI
29
30
.
Abercrombie & Fitch
TFI
28
31
.
Kookai
TFI
27
1
.
Zara
TFI
110
2
.
H&M
TFI
109
3
.
Primark
TFI
95
4
.
Under Armour
TFI
95
5
.
American Eagle
TFI
88
6
.
Lacoste
TFI
87
7
.
Cotton On
TFI
81
8
.
Old Navy
TFI
80
9
.
Shein
TFI
80
10
.
Splash
TFI
72
11
.
Country Road
TFI
69
12
.
Levi's
TFI
66
13
.
Max Fashion
TFI
66
14
.
Uniqlo
TFI
61
15
.
Lululemon
TFI
60
16
.
Gap
TFI
55
17
.
L.L. Bean
TFI
52
18
.
Namshi
TFI
49
19
.
Super Dry
TFI
48
20
.
New Look
TFI
46
21
.
J. Crew
TFI
44
22
.
River Island
TFI
43
23
.
Athleta
TFI
41
24
.
Alo Yoga
TFI
37
25
.
Glassons
TFI
36
26
.
Gymshark
TFI
36
27
.
Vuori
TFI
35
28
.
Asos
TFI
34
29
.
Mango
TFI
29
30
.
Abercrombie & Fitch
TFI
28
31
.
Kookai
TFI
27
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Zara
TFI
110
2
.
H&M
TFI
109
3
.
Primark
TFI
95
4
.
Under Armour
TFI
95
5
.
American Eagle
TFI
88
6
.
Lacoste
TFI
87
7
.
Cotton On
TFI
81
8
.
Old Navy
TFI
80
9
.
Shein
TFI
80
10
.
Splash
TFI
72
11
.
Country Road
TFI
69
12
.
Levi's
TFI
66
13
.
Max Fashion
TFI
66
14
.
Uniqlo
TFI
61
15
.
Lululemon
TFI
60
16
.
Gap
TFI
55
17
.
L.L. Bean
TFI
52
18
.
Namshi
TFI
49
19
.
Super Dry
TFI
48
20
.
New Look
TFI
46
21
.
J. Crew
TFI
44
22
.
River Island
TFI
43
23
.
Athleta
TFI
41
24
.
Alo Yoga
TFI
37
25
.
Glassons
TFI
36
26
.
Gymshark
TFI
36
27
.
Vuori
TFI
35
28
.
Asos
TFI
34
29
.
Mango
TFI
29
30
.
Abercrombie & Fitch
TFI
28
31
.
Kookai
TFI
27
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Fast, flexible, and always on-trend, Zara ranks #1 with travelers for its affordability, accessibility, and expansive global footprint. You can always find a vibe to match your trip.
Fast, flexible, and always on-trend, Zara ranks #1 with travelers for its affordability, accessibility, and expansive global footprint. You can always find a vibe to match your trip.
Fast, flexible, and always on-trend, Zara ranks #1 with travelers for its affordability, accessibility, and expansive global footprint. You can always find a vibe to match your trip.
Fast, flexible, and always on-trend, Zara ranks #1 with travelers for its affordability, accessibility, and expansive global footprint. You can always find a vibe to match your trip.
Fast, flexible, and always on-trend, Zara ranks #1 with travelers for its affordability, accessibility, and expansive global footprint. You can always find a vibe to match your trip.
How your brand can take action
How your brand can take action
Give travelers the digital closet of their dreams with an interactive styling tool powered by Tripadvisor that helps travelers plan their outfits for their trips. With shoppable links and location suggestions to match every look, you can show how to style your clothes, whatever the destination or occasion.
Give travelers the digital closet of their dreams with an interactive styling tool powered by Tripadvisor that helps travelers plan their outfits for their trips. With shoppable links and location suggestions to match every look, you can show how to style your clothes, whatever the destination or occasion.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.