@esw757
@esw757
@esw757
@esw757
Snacks
Snacks
Snacks
Snacks
Snacks
Whether it’s a mini bag of pretzels mid-flight or a protein bar before the last switchback, snacks are perfect trip fuel, with 27% of travelers buying snacks at airports alone. For Tripadvisor travelers, chips are their choice: 46% have bought chips in the last month.
Whether it’s a mini bag of pretzels mid-flight or a protein bar before the last switchback, snacks are perfect trip fuel, with 27% of travelers buying snacks at airports alone. For Tripadvisor travelers, chips are their choice: 46% have bought chips in the last month.
Whether it’s a mini bag of pretzels mid-flight or a protein bar before the last switchback, snacks are perfect trip fuel, with 27% of travelers buying snacks at airports alone. For Tripadvisor travelers, chips are their choice: 46% have bought chips in the last month.
Whether it’s a mini bag of pretzels mid-flight or a protein bar before the last switchback, snacks are perfect trip fuel, with 27% of travelers buying snacks at airports alone. For Tripadvisor travelers, chips are their choice: 46% have bought chips in the last month.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Lay's
TFI
139
2
.
Tiffany Biscuits
TFI
107
3
.
Walkers
TFI
95
4
.
Cadbury
TFI
86
5
.
Pringles
TFI
85
6
.
Doritos
TFI
83
7
.
Smith's
TFI
76
8
.
Allen's
TFI
75
9
.
Haribo
TFI
73
10
.
M&M
TFI
70
11
.
McVitie's
TFI
67
12
.
Reese's
TFI
66
13
.
Red Rock Deli
TFI
65
14
.
Cheetos
TFI
64
15
.
KitKat
TFI
62
16
.
Emirates Pofaki
TFI
60
17
.
Tim Tam
TFI
58
18
.
Arnott's
TFI
57
19
.
Kettle
TFI
55
20
.
Oreo
TFI
55
21
.
Kind Bar
TFI
54
22
.
Bayara
TFI
53
23
.
ChipsAhoy
TFI
51
24
.
Galaxy
TFI
50
25
.
Skittles
TFI
50
26
.
Carman's
TFI
48
27
.
McCoy's
TFI
48
28
.
PepperidgeFarm
TFI
48
29
.
Nature Valley
TFI
47
30
.
Twisties
TFI
47
31
.
Uncle Toby's
TFI
45
32
.
Bugles
TFI
43
33
.
Kurkure
TFI
42
34
.
Quavers
TFI
39
35
.
Cheezels
TFI
38
36
.
Mr Kipling
TFI
38
37
.
Fix Dessert
TFI
34
38
.
Cornitos
TFI
33
39
.
Nutrend
TFI
33
1
.
Lay's
TFI
139
2
.
Tiffany Biscuits
TFI
107
3
.
Walkers
TFI
95
4
.
Cadbury
TFI
86
5
.
Pringles
TFI
85
6
.
Doritos
TFI
83
7
.
Smith's
TFI
76
8
.
Allen's
TFI
75
9
.
Haribo
TFI
73
10
.
M&M
TFI
70
11
.
McVitie's
TFI
67
12
.
Reese's
TFI
66
13
.
Red Rock Deli
TFI
65
14
.
Cheetos
TFI
64
15
.
KitKat
TFI
62
16
.
Emirates Pofaki
TFI
60
17
.
Tim Tam
TFI
58
18
.
Arnott's
TFI
57
19
.
Kettle
TFI
55
20
.
Oreo
TFI
55
21
.
Kind Bar
TFI
54
22
.
Bayara
TFI
53
23
.
ChipsAhoy
TFI
51
24
.
Galaxy
TFI
50
25
.
Skittles
TFI
50
26
.
Carman's
TFI
48
27
.
McCoy's
TFI
48
28
.
PepperidgeFarm
TFI
48
29
.
Nature Valley
TFI
47
30
.
Twisties
TFI
47
31
.
Uncle Toby's
TFI
45
32
.
Bugles
TFI
43
33
.
Kurkure
TFI
42
34
.
Quavers
TFI
39
35
.
Cheezels
TFI
38
36
.
Mr Kipling
TFI
38
37
.
Fix Dessert
TFI
34
38
.
Cornitos
TFI
33
39
.
Nutrend
TFI
33
1
.
Lay's
TFI
139
2
.
Tiffany Biscuits
TFI
107
3
.
Walkers
TFI
95
4
.
Cadbury
TFI
86
5
.
Pringles
TFI
85
6
.
Doritos
TFI
83
7
.
Smith's
TFI
76
8
.
Allen's
TFI
75
9
.
Haribo
TFI
73
10
.
M&M
TFI
70
11
.
McVitie's
TFI
67
12
.
Reese's
TFI
66
13
.
Red Rock Deli
TFI
65
14
.
Cheetos
TFI
64
15
.
KitKat
TFI
62
16
.
Emirates Pofaki
TFI
60
17
.
Tim Tam
TFI
58
18
.
Arnott's
TFI
57
19
.
Kettle
TFI
55
20
.
Oreo
TFI
55
21
.
Kind Bar
TFI
54
22
.
Bayara
TFI
53
23
.
ChipsAhoy
TFI
51
24
.
Galaxy
TFI
50
25
.
Skittles
TFI
50
26
.
Carman's
TFI
48
27
.
McCoy's
TFI
48
28
.
PepperidgeFarm
TFI
48
29
.
Nature Valley
TFI
47
30
.
Twisties
TFI
47
31
.
Uncle Toby's
TFI
45
32
.
Bugles
TFI
43
33
.
Kurkure
TFI
42
34
.
Quavers
TFI
39
35
.
Cheezels
TFI
38
36
.
Mr Kipling
TFI
38
37
.
Fix Dessert
TFI
34
38
.
Cornitos
TFI
33
39
.
Nutrend
TFI
33
1
.
Lay's
TFI
139
2
.
Tiffany Biscuits
TFI
107
3
.
Walkers
TFI
95
4
.
Cadbury
TFI
86
5
.
Pringles
TFI
85
6
.
Doritos
TFI
83
7
.
Smith's
TFI
76
8
.
Allen's
TFI
75
9
.
Haribo
TFI
73
10
.
M&M
TFI
70
11
.
McVitie's
TFI
67
12
.
Reese's
TFI
66
13
.
Red Rock Deli
TFI
65
14
.
Cheetos
TFI
64
15
.
KitKat
TFI
62
16
.
Emirates Pofaki
TFI
60
17
.
Tim Tam
TFI
58
18
.
Arnott's
TFI
57
19
.
Kettle
TFI
55
20
.
Oreo
TFI
55
21
.
Kind Bar
TFI
54
22
.
Bayara
TFI
53
23
.
ChipsAhoy
TFI
51
24
.
Galaxy
TFI
50
25
.
Skittles
TFI
50
26
.
Carman's
TFI
48
27
.
McCoy's
TFI
48
28
.
PepperidgeFarm
TFI
48
29
.
Nature Valley
TFI
47
30
.
Twisties
TFI
47
31
.
Uncle Toby's
TFI
45
32
.
Bugles
TFI
43
33
.
Kurkure
TFI
42
34
.
Quavers
TFI
39
35
.
Cheezels
TFI
38
36
.
Mr Kipling
TFI
38
37
.
Fix Dessert
TFI
34
38
.
Cornitos
TFI
33
39
.
Nutrend
TFI
33
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Lay's
TFI
139
2
.
Tiffany Biscuits
TFI
107
3
.
Walkers
TFI
95
4
.
Cadbury
TFI
86
5
.
Pringles
TFI
85
6
.
Doritos
TFI
83
7
.
Smith's
TFI
76
8
.
Allen's
TFI
75
9
.
Haribo
TFI
73
10
.
M&M
TFI
70
11
.
McVitie's
TFI
67
12
.
Reese's
TFI
66
13
.
Red Rock Deli
TFI
65
14
.
Cheetos
TFI
64
15
.
KitKat
TFI
62
16
.
Emirates Pofaki
TFI
60
17
.
Tim Tam
TFI
58
18
.
Arnott's
TFI
57
19
.
Kettle
TFI
55
20
.
Oreo
TFI
55
21
.
Kind Bar
TFI
54
22
.
Bayara
TFI
53
23
.
ChipsAhoy
TFI
51
24
.
Galaxy
TFI
50
25
.
Skittles
TFI
50
26
.
Carman's
TFI
48
27
.
McCoy's
TFI
48
28
.
PepperidgeFarm
TFI
48
29
.
Nature Valley
TFI
47
30
.
Twisties
TFI
47
31
.
Uncle Toby's
TFI
45
32
.
Bugles
TFI
43
33
.
Kurkure
TFI
42
34
.
Quavers
TFI
39
35
.
Cheezels
TFI
38
36
.
Mr Kipling
TFI
38
37
.
Fix Dessert
TFI
34
38
.
Cornitos
TFI
33
39
.
Nutrend
TFI
33
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Across the board, Lay’s stood out as the preferred snack for travelers, thanks to high brand recognition and trust within the category.
Across the board, Lay’s stood out as the preferred snack for travelers, thanks to high brand recognition and trust within the category.
Across the board, Lay’s stood out as the preferred snack for travelers, thanks to high brand recognition and trust within the category.
Across the board, Lay’s stood out as the preferred snack for travelers, thanks to high brand recognition and trust within the category.
Across the board, Lay’s stood out as the preferred snack for travelers, thanks to high brand recognition and trust within the category.
How your brand can take action
How your brand can take action
Snacks are the unsung heroes of our trips— spotlight that through a playful social series featuring real travelers and their mid-trip snack breaks. Pair this with high-impact ads that leverage both our “Pre Trip” and “On Trip” Audience Models to remind travelers to pack your snacks or pick them up on the go.
Snacks are the unsung heroes of our trips— spotlight that through a playful social series featuring real travelers and their mid-trip snack breaks. Pair this with high-impact ads that leverage both our “Pre Trip” and “On Trip” Audience Models to remind travelers to pack your snacks or pick them up on the go.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.