@anacE7407BB
@anacE7407BB
@anacE7407BB
@anacE7407BB
Wearable tech
Wearable tech
Wearable tech
Wearable tech
Wearable tech
A smart watch is like a personal travel assistant—it’s not just logging steps, it’s keeping the group on schedule, helping fight jet lag, and so much more. That's why travelers are 60% more likely than the average person to have plans to buy wearable tech. Tripadvisor travelers are already ahead of the curve: 45% own a smartwatch and 25% own a smart wristband.
A smart watch is like a personal travel assistant—it’s not just logging steps, it’s keeping the group on schedule, helping fight jet lag, and so much more. That's why travelers are 60% more likely than the average person to have plans to buy wearable tech. Tripadvisor travelers are already ahead of the curve: 45% own a smartwatch and 25% own a smart wristband.
A smart watch is like a personal travel assistant—it’s not just logging steps, it’s keeping the group on schedule, helping fight jet lag, and so much more. That's why travelers are 60% more likely than the average person to have plans to buy wearable tech. Tripadvisor travelers are already ahead of the curve: 45% own a smartwatch and 25% own a smart wristband.
A smart watch is like a personal travel assistant—it’s not just logging steps, it’s keeping the group on schedule, helping fight jet lag, and so much more. That's why travelers are 60% more likely than the average person to have plans to buy wearable tech. Tripadvisor travelers are already ahead of the curve: 45% own a smartwatch and 25% own a smart wristband.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Apple Watch
TFI
128
2
.
Samsung Watch
TFI
90
3
.
Fitbit
TFI
71
4
.
Garmin
TFI
49
5
.
TFI
48
6
.
Xiaomi
TFI
46
7
.
Huawei
TFI
43
8
.
WHOOP
TFI
33
9
.
Oura
TFI
32
1
.
Apple Watch
TFI
128
2
.
Samsung Watch
TFI
90
3
.
Fitbit
TFI
71
4
.
Garmin
TFI
49
5
.
TFI
48
6
.
Xiaomi
TFI
46
7
.
Huawei
TFI
43
8
.
WHOOP
TFI
33
9
.
Oura
TFI
32
1
.
Apple Watch
TFI
128
2
.
Samsung Watch
TFI
90
3
.
Fitbit
TFI
71
4
.
Garmin
TFI
49
5
.
TFI
48
6
.
Xiaomi
TFI
46
7
.
Huawei
TFI
43
8
.
WHOOP
TFI
33
9
.
Oura
TFI
32
1
.
Apple Watch
TFI
128
2
.
Samsung Watch
TFI
90
3
.
Fitbit
TFI
71
4
.
Garmin
TFI
49
5
.
TFI
48
6
.
Xiaomi
TFI
46
7
.
Huawei
TFI
43
8
.
WHOOP
TFI
33
9
.
Oura
TFI
32
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Apple Watch
TFI
128
2
.
Samsung Watch
TFI
90
3
.
Fitbit
TFI
71
4
.
Garmin
TFI
49
5
.
TFI
48
6
.
Xiaomi
TFI
46
7
.
Huawei
TFI
43
8
.
WHOOP
TFI
33
9
.
Oura
TFI
32
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
Thanks to brand name recognition and trust among travelers, Apple Watch is the clear winner for travelers of all types.
Thanks to brand name recognition and trust among travelers, Apple Watch is the clear winner for travelers of all types.
Thanks to brand name recognition and trust among travelers, Apple Watch is the clear winner for travelers of all types.
Thanks to brand name recognition and trust among travelers, Apple Watch is the clear winner for travelers of all types.
Thanks to brand name recognition and trust among travelers, Apple Watch is the clear winner for travelers of all types.
How your brand can take action
How your brand can take action
Put your brand front and center for wellness-focused travelers by sponsoring our Travelers’ Choice Awards Things to Do franchise. We’ll add health metrics to the winning outdoor destination pages, or create custom itineraries complete with step counts—all sponsored by your brand.
Put your brand front and center for wellness-focused travelers by sponsoring our Travelers’ Choice Awards Things to Do franchise. We’ll add health metrics to the winning outdoor destination pages, or create custom itineraries complete with step counts—all sponsored by your brand.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.