@R0hithaR
@R0hithaR
@R0hithaR
@R0hithaR
Streaming
Streaming
Streaming
Streaming
Streaming
Whether it’s a TV show binge, a rom-com on repeat, or an 8-hour sleep meditation playlist—travelers rely on streaming both at home and on the go. Case in point, nearly a quarter (24%) of travelers streamed something every day in the past week. For Tripadvisor travelers, that number doubles—49% have used a streaming service at least 4-5 days out of the last week.
Whether it’s a TV show binge, a rom-com on repeat, or an 8-hour sleep meditation playlist—travelers rely on streaming both at home and on the go. Case in point, nearly a quarter (24%) of travelers streamed something every day in the past week. For Tripadvisor travelers, that number doubles—49% have used a streaming service at least 4-5 days out of the last week.
Whether it’s a TV show binge, a rom-com on repeat, or an 8-hour sleep meditation playlist—travelers rely on streaming both at home and on the go. Case in point, nearly a quarter (24%) of travelers streamed something every day in the past week. For Tripadvisor travelers, that number doubles—49% have used a streaming service at least 4-5 days out of the last week.
Whether it’s a TV show binge, a rom-com on repeat, or an 8-hour sleep meditation playlist—travelers rely on streaming both at home and on the go. Case in point, nearly a quarter (24%) of travelers streamed something every day in the past week. For Tripadvisor travelers, that number doubles—49% have used a streaming service at least 4-5 days out of the last week.
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Travelers’ Favorites 2025
Global
Global
Global
Global
US
US
US
US
UK
UK
UK
UK
AUS
AUS
AUS
AUS
UAE
UAE
UAE
UAE
1 of 1
1
.
Netflix
TFI
181
2
.
YouTube
TFI
177
3
.
Spotify
TFI
136
4
.
Amazon Prime Video
TFI
75
5
.
Apple Music
TFI
56
6
.
Disney+
TFI
56
7
.
BBC iPlayer
TFI
53
8
.
Hulu
TFI
53
9
.
Shahid VIP
TFI
53
10
.
Anghami
TFI
47
11
.
Peacock
TFI
46
12
.
Tubi
TFI
44
13
.
OSN+
TFI
43
14
.
HBO Max
TFI
41
15
.
ITVX
TFI
37
16
.
Pluto
TFI
37
17
.
Stan
TFI
35
18
.
StarzPlay Arabia
TFI
33
19
.
Apple TV+
TFI
32
20
.
Binge
TFI
30
21
.
Foxtel NOW
TFI
28
22
.
NOW
TFI
26
1
.
Netflix
TFI
181
2
.
YouTube
TFI
177
3
.
Spotify
TFI
136
4
.
Amazon Prime Video
TFI
75
5
.
Apple Music
TFI
56
6
.
Disney+
TFI
56
7
.
BBC iPlayer
TFI
53
8
.
Hulu
TFI
53
9
.
Shahid VIP
TFI
53
10
.
Anghami
TFI
47
11
.
Peacock
TFI
46
12
.
Tubi
TFI
44
13
.
OSN+
TFI
43
14
.
HBO Max
TFI
41
15
.
ITVX
TFI
37
16
.
Pluto
TFI
37
17
.
Stan
TFI
35
18
.
StarzPlay Arabia
TFI
33
19
.
Apple TV+
TFI
32
20
.
Binge
TFI
30
21
.
Foxtel NOW
TFI
28
22
.
NOW
TFI
26
1
.
Netflix
TFI
181
2
.
YouTube
TFI
177
3
.
Spotify
TFI
136
4
.
Amazon Prime Video
TFI
75
5
.
Apple Music
TFI
56
6
.
Disney+
TFI
56
7
.
BBC iPlayer
TFI
53
8
.
Hulu
TFI
53
9
.
Shahid VIP
TFI
53
10
.
Anghami
TFI
47
11
.
Peacock
TFI
46
12
.
Tubi
TFI
44
13
.
OSN+
TFI
43
14
.
HBO Max
TFI
41
15
.
ITVX
TFI
37
16
.
Pluto
TFI
37
17
.
Stan
TFI
35
18
.
StarzPlay Arabia
TFI
33
19
.
Apple TV+
TFI
32
20
.
Binge
TFI
30
21
.
Foxtel NOW
TFI
28
22
.
NOW
TFI
26
1
.
Netflix
TFI
181
2
.
YouTube
TFI
177
3
.
Spotify
TFI
136
4
.
Amazon Prime Video
TFI
75
5
.
Apple Music
TFI
56
6
.
Disney+
TFI
56
7
.
BBC iPlayer
TFI
53
8
.
Hulu
TFI
53
9
.
Shahid VIP
TFI
53
10
.
Anghami
TFI
47
11
.
Peacock
TFI
46
12
.
Tubi
TFI
44
13
.
OSN+
TFI
43
14
.
HBO Max
TFI
41
15
.
ITVX
TFI
37
16
.
Pluto
TFI
37
17
.
Stan
TFI
35
18
.
StarzPlay Arabia
TFI
33
19
.
Apple TV+
TFI
32
20
.
Binge
TFI
30
21
.
Foxtel NOW
TFI
28
22
.
NOW
TFI
26
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
Travelers’ Favorites 2025
Global
US
UK
AUS
UAE
1 of 1
1
.
Netflix
TFI
181
2
.
YouTube
TFI
177
3
.
Spotify
TFI
136
4
.
Amazon Prime Video
TFI
75
5
.
Apple Music
TFI
56
6
.
Disney+
TFI
56
7
.
BBC iPlayer
TFI
53
8
.
Hulu
TFI
53
9
.
Shahid VIP
TFI
53
10
.
Anghami
TFI
47
11
.
Peacock
TFI
46
12
.
Tubi
TFI
44
13
.
OSN+
TFI
43
14
.
HBO Max
TFI
41
15
.
ITVX
TFI
37
16
.
Pluto
TFI
37
17
.
Stan
TFI
35
18
.
StarzPlay Arabia
TFI
33
19
.
Apple TV+
TFI
32
20
.
Binge
TFI
30
21
.
Foxtel NOW
TFI
28
22
.
NOW
TFI
26
What is the Travelers’ Favorites Index (TFI)?
It’s a Tripadvisor-created metric that scores a brand’s influence and appeal among global travelers. Basically—how popular a brand is for travelers.
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
The top
Traveler
Favorite,
revealed
No surprises here. With almost 100% familiarity, high brand trust, and dominant global usage, Netflix has nearly one in every two travelers streaming on its platform.
No surprises here. With almost 100% familiarity, high brand trust, and dominant global usage, Netflix has nearly one in every two travelers streaming on its platform.
No surprises here. With almost 100% familiarity, high brand trust, and dominant global usage, Netflix has nearly one in every two travelers streaming on its platform.
No surprises here. With almost 100% familiarity, high brand trust, and dominant global usage, Netflix has nearly one in every two travelers streaming on its platform.
No surprises here. With almost 100% familiarity, high brand trust, and dominant global usage, Netflix has nearly one in every two travelers streaming on its platform.
How your brand can take action
How your brand can take action
The in-flight binge is a coveted time for travelers. Make sure your content is in the queue by getting travelers excited about a new release or curated playlist. Target travelers who have an upcoming trip with a sponsored email series that features your latest content or—even better—an offer to try your streaming service for free on their next trip.
The in-flight binge is a coveted time for travelers. Make sure your content is in the queue by getting travelers excited about a new release or curated playlist. Target travelers who have an upcoming trip with a sponsored email series that features your latest content or—even better—an offer to try your streaming service for free on their next trip.
For more information, contact us here.
For more information, contact us here.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.
The Methodology
The Travelers’ Favorites Index (TFI) helps us understand how brands shape the traveler experience. To determine our top winners, we measured how each brand performed across awareness, past usage, consideration, trust, and preference among travelers surveyed. The final scores reflect much more than just brand name recognition: metrics like preference and trust were given more weight than awareness—showing both the reach and depth of connection between brands and travelers.
Tripadvisor Sites
Book the best restaurants with TheFork
Book tours and attraction tickets on Viator
Read cruise reviews on Cruise Critic
Get airline seating charts on Seat Guru
Search for holiday rentals on Holiday Lettings
© 2025 Tripadvisor LLC All rights reserved.